PlayerUnknown’s Battlegrounds struggles with rapid growth and microtransactions backlash

With its domination over Steam and 10 million units sold, PlayerUnknown’s Battlegrounds has the industry’s direct and rapt attention. But this immense success hasn’t come without obstacles, particularly as the studio attempts to expand and wrangle a monster success.

“The biggest problem we’re having at the moment is the server platform, because we’re trying to develop it on a production system, which is super hard because you’ve got millions of players — literally millions — coming through the doors every day,” said Bluehole Creative Director Brendan Green.

The early access shooter has also seen stiff backlash due to its decision to introduce microtransactions into the testing process. While Green said that the percentage of players expressing dissatisfaction is relatively small, it has still led to a review bombing campaign on Steam.

PlayerUnknown’s Battlegrounds is adding a new foggy map variant soon. “Some of the key features of the new build include a new weapon, foggy weather condition, FPP leaderboards, and multiple bug fixes,” the studio tweeted.

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