With $2.7 million raised from fans and $12.5 million total in its pockets from multiple sources, ArtCraft has a wealth of money on which to build Crowfall. The studio also has a wealth of experience with crowdfunding, and in a new interview, Gordon Walton shares what he and the other leaders at ArtCraft have learned from running one of the more successful MMORPG Kickstarter campaigns to date.
The five key lessons that Walton shared were: Crowdfunding is a test of a product’s market viability, that it’s important to sell a product and not a dream, that different crowdfunding platforms require different approaches, that studios need to bring their loyal fans out for these campaigns, and that it’s vital to communicate clearly and often.
“The real trick is always about finding the right customers, who want to be part of your business, they want to support you,” said Walton. “A lot of entrepreneurs are more focused on their product than their customers. If I have any advice for people, it’s ‘always think about the customer first.'”