Armored Warfare reorients its business model to ‘improve overall ecosystem health’

Armored Warfare reorients its business model to ‘improve overall ecosystem health’

If you were one of the folks who suspected the Cloud Pirates sunset was intended to divert resources to’s other games, well, today’s Armored Warfare announcements won’t help change your mind: The studio has a producer’s letter out today detailing some major changes for the game, including for its business model.

For starters, plans to unbundle bundle packages in the cash shop, allowing players to buy vehicles as standalone purchases. Players will be able to purchase premium time; prices will be unified across regions (“an item costing 9.99 USD on the NA server will cost 9.99 Euro on the EU server”), and “gold bundles will also be adjusted,” though currency conversion will continue on at the same rate as now. The company’s also promising new vehicles, available for real money initially before in-game currency, as well as a “regular, shifting plan of ‘standard’ activities” every week, which sounds a bit like dailies.

“Once the first phase is set in and working well, we will start working on creating deeper, more engaging in-game activities for special occasions. We will also start to try to create a more agile engagement plan. This should start kicking off sometime early in 2018.”

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I reinstalled the game last week to give it a go after realizing a while back that PVP was absolutely dead…. and PVP is still absolutely dead.

There were 6 people in the queue.. 6… and the queue went on for about 5-6 minutes, until finally all 6 of us were placed in the same game. So we played a 3v3 game on a map that was designed for like 20 people. It was such an underwhelming experience.

I don’t enjoy the PVE mode in AW. It’s basically a zerg who gets to get the last hit because each killing blow increases your score multiplier. So instead of playing tactically, everyone just blocks each other just to increase their scores.

This game needs a massive redesign, or a good advertising campaign at least.

Kickstarter Donor

I have so much premium time for this I have not activated yet, must be a years worth, really should get back into it in case it gets on the chopping block in the future, which would suck because this is so much better than crappy World of Tanks.