Elder Scrolls Online kicks off ‘#10MillionStories’ campaign in honor of 10M players

Back at E3, the ZeniMax Elder Scrolls Online team announced that it had accumulated 10 million unique players since its original launch in 2014 – not a shabby number at all in this day and age, even if you’d probably rather see concurrency figures. In celebration of the big 10-M, the studio is running a “#10MillionStories” campaign designed to get you to put your tall-tales to work for the game on social media.

“If you have a tale of adventure and excitement you’d like to share with us and the ESO community, send them to us via email at community@elderscrollsonline.com or on Instagram, Facebook, or Twitter with the hashtag “#10MillionStories.” We’ll be sharing our favorites via our official social channels, and we will even feature some on ElderScrollsOnline.com as part of a larger celebration and event which we’ll be sharing the details of in the coming weeks. Stay tuned!”

If it sounds familiar, that’s because Bethsoft ran a #MillionReasonsToPlay marketing campaign on Twitter exactly two years ago, though this version begins with a minute-long reminiscing from ZeniMax’s own Rich Lambert.

In other ESO news today, there’s a new lore piece up today featuring NPC Proctor Luciana, one of the badass protectors of Clockwork City, the DLC featuring which is due out later this autumn.