We’ve been complaining about lockboxes a lot lately as an unwelcome psychological trick in gaming, so this morning, I wanted to talk about a welcome one. To do so, let me invoke the wisdom of blog The Psychology of Video Games. Author Jamie Madigan discusses “automatic helping behaviors” that studios can take advantage of to combat toxicity; he notes that researchers have found your attitude doesn’t always control your actions – you can often be tricked into an attitude based on your actions.
So if a game like Guild Wars 2 finds a way to incentivize you into resurrecting other players and helping them in combat, you begin to perceive yourself as the kind of person who helps – and you might just begin reflexively helping elsewhere, even when you don’t have to. That leads to situations, at least in GW2, where people will actually stop fighting to rush over to res a stranger, perpetuating that warm fuzzy feeling.
In a game like Overwatch, it’s even more automatic, as your character fires off compliments when characters nearby perform well. See and hear “yourself” do that enough and suddenly, that’s the kind of player you are.
Are you a fan of MMOs that employ this “trick” to encourage cooperation and community building? Where else have you seen it used to good effect?