To put it simply, it has not been the best of weeks for Electronic Arts, DICE, or Star Wars Battlefront II.
The publisher’s decision to push exploitative and pay-to-win lockboxes as part of the multiplayer shooter’s business model sparked a mainstream headlines-grabbing backlash from the community. After several PR stumbles, EA finally made the decision to reduce the cost of the lockboxes and pull microtransactions from the game (for now) prior to Battlefront II’s launch.
But the real decision for this move probably came from even higher up. The Wall Street Journal backs up last week’s rumors that “alarmed” Disney execs, in particular Disney Head of Consumer Products and Interactive Media Jimmy Pitaro, put direct pressure on EA to improve the situation. Considering that Star Wars: The Last Jedi is coming out in theaters next month, we suspect it definitely doesn’t help the franchise to have a high-profile video game racking up massive amounts of bad publicity.