Among the controversy of EA’s pay-to-win lockboxes in Star Wars Battlefront II emerges a rather reasonable question: Why didn’t the studio create and use cosmetic rewards in these lockboxes rather than selling progression through them?
An EA spokesperson claimed that the company was concerned about “violating the canon of Star Wars” with pink-skinned Darth Vaders and the like, but it turns out that such cosmetic customization was in the works all along. Fans have found a hidden customization menu for characters tucked away in the game’s coding that wasn’t activated for release, hinting that the team had originally envisioned allowing players to adopt and use all sorts of cosmetic skins.
Meanwhile, another one of EA’s upcoming titles is falling under increased scrutiny with its microtransactions model. UFC 3 recently went into beta testing, during which players discovered that “the more a player invests into their account the better their performance will be in game.” Yes, it’s loot crates all over again becoming the gatekeeper to progression, holding access to “every single technique, fighter, and stat roll.”
As GI.biz suggests, these are just the growing pains of a company undergoing the transition from product to service.