EA caught in lie over Star Wars Battlefront II customization, brings lootbox madness to UFC 3

Among the controversy of EA’s pay-to-win lockboxes in Star Wars Battlefront II emerges a rather reasonable question: Why didn’t the studio create and use cosmetic rewards in these lockboxes rather than selling progression through them?

An EA spokesperson claimed that the company was concerned about “violating the canon of Star Wars” with pink-skinned Darth Vaders and the like, but it turns out that such cosmetic customization was in the works all along. Fans have found a hidden customization menu for characters tucked away in the game’s coding that wasn’t activated for release, hinting that the team had originally envisioned allowing players to adopt and use all sorts of cosmetic skins.

Meanwhile, another one of EA’s upcoming titles is falling under increased scrutiny with its microtransactions model. UFC 3 recently went into beta testing, during which players discovered that “the more a player invests into their account the better their performance will be in game.” Yes, it’s loot crates all over again becoming the gatekeeper to progression, holding access to “every single technique, fighter, and stat roll.”

As GI.biz suggests, these are just the growing pains of a company undergoing the transition from product to service.

Source: Astute Gaming. Thanks Rafael and Sorenthaz!
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Mewmew
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Mewmew

Pink (and dark purple etc) skinned Darth Vaders would have been cool!

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Utakata

Oh I agree! <3

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Johnny

I’d honestly hate it. It would ruin the atmosphere more than seeing a character who shouldn’t be there. I’d quit.

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Schlag Sweetleaf

.

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rafael12104

I’d watch this, pay for view even.

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Zora

Shhh… don’t give them ideas, they can hear you, you know!

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Utakata

Peddling those digital steroids to “even up” the playing field with every lockbox key purchased at time. /sigh

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Zora

All I truly want is a SW: the Sims so I can build my very own death star, raise baby luke and leia, buy pwetteh imperial outfits, have stormtrooper parties at home and fall asleep on the toilet because I neglected my force bar.

Al the pieces are into place, all the licenses where they need be… it’s the real final phase, just get on with the master plan EA.

/steeples fingers

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Arktouros

I have two issues with this.

First, stop asking questions we all already know the answer to. We know why they didn’t just have cosmetic loot crates. We know why other companies don’t go with just cosmetics in their boxes too. It’s either because they know they’re going to make a lot more money selling power or because cosmetics alone won’t fund their business model. I know everyone would love some sorta gotchya quote to trot out for the next 10 years when we’re still talking about how RNG boxes are gambling but do you honestly expect them to really answer with it?

Second, datamining is always an unreliable source of info. Had they trotted out the system in the future then we could talk about how they lied and they’re liars but we already knew that about them. This is EA. No one is rooting for them, no one thinks they’re here to be our bros. Why no one in their corporate hasn’t put a lock down on this yet is the truly embarrassing part because literally anything they say is going to be ripped to shreds currently. Their PR people could read the phone book and someone is going to create a new Youtube Rant about how EA supports the phone book industry which consumes X amount of trees every year and so EA is literally supporting the destruction of the world!!1

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MrNastyButler

Want to stay in line with canon? So how does Yoda fight Darth Maul then?

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rafael12104

Well, it’s like quicksand at this point for EA isn’t it?

Thanks MOP for covering this. It is important, and I’m glad to see another game is now exposed.

But this isn’t just about EA, although it couldn’t happen to a better corporate shit show. It is about Activision, and Ubisoft and any triple AAA publisher out there.

You see, they are over there huddled in a dark corner watching, sipping their martinis and trying to figure out how they are going to work around the lootbox stink.

Take 2, which btw I lost a lot of respect for, already came out with some bullshit that they don’t think lootboxes are gambling. Translation, “We are going to use them. Too much money not too.”

Fine by me. Come on out of the shadows the rest of you. Let’s see who is in and who is out. We want more visibility on this, and let’s make sure the public understands this isn’t an EA thing.

Although it is fun to gut punch EA, “the lying, kniving, sacks of shit.”

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Melissa McDonald

because someone had to and Schlag is sleeping on the job… ah the fun of Photoshop.
“Guards! Thrwow him wuffly to the fwoor!”

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Schmidt.Capela

You might be joking, but there were variations of Darth Vader seen in officially licensed media, even if they weren’t canon. For example:

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Utakata

Welp, I for one can’t complain…but an optional pair of pigtails would of been nicer. <3

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starbuck1771

Bing is your friend and it kinda has pigtails :P

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Utakata

<3

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Alex Hyer

I… don’t think Star Wars Kinect was a EA game.

I’m 99% sure that was solely a LucasArts game prior to EA even getting the SW license from the Disney takeover.

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McGuffn

EA has been treating their games as a service for years. What’s changed is that season passes are on the out, and in its place they took the “oh, wouldn’t it be great if we added RPG elements to our shooters” trend and decided, “oh, wouldn’t it be great if we charged people for the RPG elements?”

They’re insane.

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Nathan Aldana

Insane? nah. Theyre operating off years of sales data that says people are willing to not only buy this shit, but also defend it.

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Dug From The Earth

EA’s involvement in the gaming industry needs to end.

The blatant lies and schemes that look to drag their customers through the dirt all so they can squeeze another dollar out of them over and over is a cycle that needs to be eliminated.

Ill just put this here:

EA Says People Don’t Like Linear Games Anymore