Remember Activision’s rather skeezy matchmaking patent from last year? That one was pretty straightforward in how it worked, if unpleasant: You buy something from the cash shop, and the game then makes an effort to match you up in a place where that cash shop purchase was a super great idea. Turns out that Electronic Arts has a similar but distinct patent filed from 2016, and it should get your hackles up just as much as its predecessor.
This one, at least, is not going to validate your every cash shop purchase directly; instead, it’s a matchmaking system dubbed Engagement Optimized Matchmaking that links you up based on play style, sportsmanship, skill, and willingness to spend money. The bright side you could point to is that it’s less explicitly about reinforcing cash shop purchases; the down side is that it’s still a matching system based on keeping you playing rather than providing a fair match, and at this point EA does not exactly have the goodwill of players. You can watch a whole video breaking it down piece by piece below.
Also worth noting is that the patent was filed in 2016, but it has not yet been approved. So it doesn’t appear to be live in the wild yet, but it’s on track to be.