During the roundtable podcast a few weeks ago, when we had the whole Massively OP staff on to chat, we tackled a question from Teviko on the future of MMO business models. We’ve come a long way from free-to-play, microtransactions, and double-dipping sparkleponies, after all, to lockboxes. Indeed, he asked us to speculate on where we’ll be in 2023, looking back so fondly on 2018’s business models the way we look back on the relative quaintness of $25 flying mounts, and saying, “Instead of X, I’d rather buy a lockbox and take my chances!”
On the podcast, several of us agreed that big data will be our big problem: that business models will evolve further and further into monetized psych experiments as predictive algorithms dictate content, drops, and prices. And yes, lockboxes will seem quaint by comparison.
But maybe you have different ideas. How much worse could MMO business models get? Which games will be winning worst business model of 2023? What exactly will the bad MMO business models of tomorrow look like?