Ubisoft investor presentation highlights the profit benefits of ‘games as a service’

Have you wondered why it is Ubisoft is so dedicated to putting out a continual string of games as a service, even its ostensibly single-player offerings? Actually, as an MMO fan you probably haven’t wondered, but the latest investor presentation for the company makes it absolutely clear why this model is favored by the company. Specifically? Because it means money. So much money, for such a long time.

Ubisoft has found that games like The Division and The Crew wind up generating much more revenue over the long term, meaning that a yearly game released as a service makes a lot more money over the long term than simple single-player launches. Of course, long-time MMO fans are probably familiar with this principle, and it doesn’t exactly address the question of whether or not it produces better games. But if you needed confirmation, here it is.

Source: Ubisoft via Kotaku
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rogbarz

I know many will not agree with me but I have to say that in the recent years ubisoft has made pretty decent games. Have there been ups and downs? Yes of course but I do enjoy wildlands, the division and Assassins Creed Origins. they get patched, performance got better and they get regular new content. While Ubisoft is not perfect I do prefer them instead of EA or Activision.

I do hope that For Honor will get a sequal with better performance, dedicated servers *cough cough* and more Pve/Arcade content.

little side note incase someone at Ubisoft sees this: Ubisoft = AAA Publisher = lots of money = get the WARHAMMER license = Make a proper Warhammer RPG for us :P

K38FishTacos
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K38FishTacos

Got an in-game pop up for the item store in Assassins Creed Origins telling me they have items to speed up my leveling and for crafting. Really? WTF. This pissed me off, especially in a single-player game.

Though I like The Division, this definitely pushes Ubi a bit closer to my dead list where EA and Activision live now. I’m glad there are a lot of really good indy games now.

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agemyth 😩

Selling what we used to think of as “cheats” or just progression boosters for single player games has been common in single player games for at least a decade now. All the major publishers have done or still do it and even many of the smaller ones.

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Sally Bowls

Captain Obvious here to point out that:

1) essentially all AAA companies are doing this; was it TT CEO who said all future games will have microtransactions. EA, ATVI they are all going this way. So you can choose which AAA company you want to flog, but its not like they are Hester with a Scarlet Microtransaction on their forehead while the companies around them are wearing virginal white. “It’s Chinatown, Jake”

2) Non-games are doing this. the ten bucks you spent on Goggle/Apple/Amazon Music, Spotify, Rhapsody, Netflix et al for this month means nothing on March 1. People are strongly encouraged to subscribe for Microsoft Office or Adobe Photoshop et al. Microsoft has announced there will not be another version of Windows!

3) I would like to mention that this would be less profitable for the gaming companies if gamers were more honest. The majority of gamers being dishonest – a/k/a majority of games pirated – is just another incentive for companies to go to GaaS.

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Brother Maynard

Or, you know – make quality games and don’t be dicks to your customers…

https://www.gamespot.com/articles/the-witcher-3-sold-better-in-q1-2017-than-same-per/1100-6450351/

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Bullet Teeth

Exactly.

After reading the headline and the article, I was thinking to myself “Skyrim would like to have a word with you”.

Or any Metal Gear / Castlevania / GTA (pre-5) / Nintendo franchise game ever made. And those are just the tip of the iceberg. And it’s a big-ass iceberg.

semugh
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semugh

chasing WOW 2.0 here we go…

misterpiece84
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misterpiece84

Good for them and those who buy their games. I stopped when they butchered the M&M franchise. Maybe shifting the focus on those titles means they can finally sell that IP so we can hope for a proper Heroes game again, but it’s more likely that HoM&M will be their next “service”.

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Cosmic Cleric

I stopped buying Ubisoft games years ago, after they started using that over the top anti-piracy software in their games.

This article makes me glad that I made that decision.

possum440 .
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possum440 .

The very easy way to stop this is to not buy anything from the publisher.

The majority gamers have very weak minds and would rather pay money for this type of business model and not care. Too bad for the rest of us.

Case in point, CDProjektRed is one of my favorite publishers bar none. If they go this business model route I will no longer buy from them, easy stuff.

EDIT: MMO’s are not the same as single player games forced to be online and have a cash open for your “convenience”. I have read the comparisons.

Taking a single player game and keeping online all the time so a company can throw in advertisements for DLC’s and ingame stores is just predatory and feeds on the weak willed and weak minded gamer. These types of gamers are what these companies thrive on, the ones that cannot control themselves.

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Dug From The Earth

actually no

that wont affect anything. This concept is still largely dependent on them selling you things from a “cash shop” even if its not lock boxes. “Whales” are still the majority of where the money comes from for these types of things. Even if 90% of the people stop buying the game, the couple of “whales” that spend 10+ thousand dollars, easily makes up for it.

Think of it like this.

100 people buy a 60 dollar game. Thats 6000 dollars.
1 person spends 10,000 dollars on the cash shop.

That ONE person was more valuable than 100 other people

This really is a case about catering to the vast minority. EVERYONE has to ban buying games, not just the majority.

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Cosmic Cleric

At least one can say that they tried, by speaking with their wallet.

The “I told you so you idiots!” speech is very therapeutic.

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A Dad Supreme

The Authority on The Division.

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Dug From The Earth

I cannot argue with how the division has grown in popularity over time, compared to just a couple months after release. Hell, even ive gone back to play it off an on over the last couple months.

While I could see it being milked for another couple years, I almost hope its not. Why? Because the game has many things lacking from a game design perspective that Ive always hoped they would patch or add, but now realize its probably not possible, without a whole new game from scratch.

Things like an option to allow random other players to be in your instance of the city as you run around, even when you arent grouped.

April-Rain
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April-Rain

After feeling burnt and let down by the crew Ubisoft pulled me back and I really liked the Division and ocasinaly still log in to play, the city is amazing and fun just to run around shooting thugs and noisy dogs but the new content has been just ok, and I mean just ok for me the biggest let down has been no real good PVE content like the original story, I would have liked to have seen more of the city unlocked with new groups and boses tied in to a continuing story.

But instead they went for new game modes etc which takes away the magic of the amazing world they built.

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Randy Savage

Too bad Ubisoft’s service sucks