Twitch pushes the Overwatch League through viewer promotions

    
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Superheroes and streaming make for interesting bedfellows, but for fans who are used to watching a ton of Overwatch on Twitch, it’s perhaps not that surprising. The two entities are teaming up for a series of promotions designed to push viewership of the fledgling Overwatch League.

Viewers can actually earn special Overwatch character skins and Twitch emotes by cheering on their favorite teams and showering them with Twitch Bits. Players can also link their Blizzard accounts to Twitch and earn one league token per live match finish.

“And some lucky viewers will get 100 tokens for every final map they watch per match — enough to get your favorite Overwatch League team skin in the game,” Twitch said.

And “coming soon” will be a purchasable VIP ticket to the Overwatch League. This will give access to behind-the-scenes info, more in-game items, and other unnamed perks.

Source: Twitch

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Melissa McDonald

Microsoft just introduced a “buy the game” option from Mixer streams and the streamer gets a cut.
https://www.engadget.com/2018/02/20/microsoft-mixer-lets-viewers-buy-games-straight-from-livestreams/

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Danny Smith

“And some lucky viewers will get 100 tokens for every final map they watch per match — enough to get your favourite Overwatch League team skin in the game,” that seems a little.. i think desperate is too strong a word but i’m going to guess maybe their first tournament push had huge viewer drop offs after the first day or something? because this is blizzards usual kind of M.O for “retention is shitting the bed, lets incentivise simply sitting through it”.

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Bruno Brito

If it wasn’t so boring to watch…Good lord.

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Mr_Fester

The Activision overlords are at it again. So desperate for active numbers.

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Zora

Poor overwatch, the unwanted child of parents who constantly think back to how his unborn brother would have been better in every way… they pump all they have into his (e)sport career to mask the lack of love, but deep inside they know he is not the same.

Blizzard, you are a dysfunctional family. Shame on you!

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Slaasher

OMG what is wrong with all you haters. I’m not a huge OW fan but i do play it from time to time. It is MASSIVELY successful. Nothing of what you said is poetic or even remotely indicative of Blizzard & OW.

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Zora

Thanks for taking the time to inform me we disagree on things, now I know not everyone thinks the same on everything! <3

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Sally Bowls

C’mon, OW is not special in that regard. When I think of gaming topics: e.g. mobile, esports, streaming, WoW, f2p, Western AAA MMOS are good business decisions, … the people here are dramatically different than the consensus in the real world. Not just randomly uncorrelated but quite the opposite.

Regardless, if I were a dev and the people here liked my game or decision, I would be very, very, very worried. When I am feeling snarky – e.g. am awake – I say “it is important to listen to what the people here say, but it is also important to do the opposite”

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Melissa McDonald

One thing you can’t accuse Blizzard of is missing out on a trend and being successful at it. I would be shocked if they introduced a new MMO on the scale of WoW. I don’t think they want to hurt their cash cow, and I don’t think they believe you can make lightning strike twice in the same place.

All that being said I don’t care for overwatch either ;)

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Sally Bowls

I would be shocked if any company, perhaps with the exception of Amazon, introduced a new MMO on the scale of WoW. While it is true that Blizzard has a cannibalization issue, IMO they will not do AAA Western MMO mainly for the same reasons all the other gaming companies won’t do a new AAA Western MMO.

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BalsBigBrother

NOPE!

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Slaasher

Nope, what?