Pokemon Go is mustering players to clean up the planet for Earth Day


In all my years working for Massively and Massively OP, we’ve never had enough Earth Day events for a proper roundup. That isn’t changing this year either. But there are a few here and there worth pointing out, and one of those is Pokemon Go’s.

In spite of all the stories about how POGO players are wrecking up cities and parks and nature preserves in their quest to catch ’em all, the MMOARG is almost uniquely positioned to be a force for good for the planet, given that Niantic can point millions of people at a thing and grant them digital candy for doing whatever. This year, that “whatever” is going to be cleaning up. Literally.

“Niantic, Inc. and Playmob are teaming up to host the first ever Pokémon GO Earth Day Clean Up on April 22. The Pokémon GO Earth Day Clean Up initiative is a series of events that will take place across locations around the world, inviting the Pokémon GO community to join together to clean up the environment and their local areas. Trainers will also have an opportunity to donate to the Mission Blue Foundation, a global coalition united to inspire public awareness, access and support for a worldwide network of marine protected areas.”

Here’s the downside: In the US, the events are pretty limited, being chiefly in coastal North Carolina, with outliers in San Francisco and Maui. There are significantly more in Europe, one on Réunion off the coast of Madagascar, and a couple in Japan, Taiwan, and Hong Kong.

If you do help out, however, and are among a critical mass of players doing the same, you’ll be unlocking extra stardust for your trouble.

Source: Press release, official site, list of sites
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Andrew Ross
Andrew Ross

I tried to refer a local group I work for, but either Niantic or my (somewhat crotchety) community might not be playing ball. The organization’s held some minor one(s?) in the past, but at least the one I went to was a dud. I think most of the action had fizzled out in less than 30 days, and the event I attended was during the game’s 3rd or 4th month.