If you have a ton of money sitting in your Blizzard account and nothing to spend it on, you have probably eagerly awaited the ability to gift that to people. The good news is that balance gifting is now possible, so if you want to give someone $30 in money to use on something within the various Blizzard games from World of Warcraft to Heroes of the Storm, you can do that now. The bad news is… you can’t do that from your actual balance. You have to buy it separately.
Yes, it’s just a little bit absurd, but that’s the route they’ve chosen. There are two different checkout options to add the funds to your own account or gift them to another account, and you have to choose the latter to give it to someone else. You also cannot buy a token in WoW and hand it to someone else, so that workaround won’t work out either. But, hey, at least the gifting option is there!