Bless Online’s monthly subscription puts some countries at a financial disadvantage

The controversial business model of the upcoming Bless Online continues to perplex and disturb potential players. Neowiz posted a list of nine items that will be sold in the game’s store, and very quickly players figured out that no apparent effort had been made to regionalize the prices.

This is especially concerning when it comes to the monthly subscription-that’s-not-a-subscription, which is fixed at $15 USD. That means that players in some other countries where the exchange rate is worse will be paying more — a lot more — for the monthly benefits.

“Seems like they didn’t regionalize the prices,” one player wrote. “Hoping that they do it cause it’s gonna be very expensive for third-world countries like mine, even the cheapest pack and the one-month premium [sub] is already expensive without regionalized prices.”

At the time of this writing, the Steam thread discussing the prices has exploded to 205 posts so far without any word from Neowiz.

Source: Steam. Thanks Miki!
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JJ

Not that anyone really cares but thought I’d share some info I calculated for USD folks regarding the prices of founder’s packs and the included items now shown for purchase. Basically to sum it up, if you buy the Collector’s Edition Founder’s pack you are basically paying $80 for the game with a few extra cosmetics and a notation in the credits that no one will read. From what I priced out, you’d get more for your money buying the Deluxe Edition if you care about having a a premium membership – adding an extra 30 days of sub and 1200 lumina to get you close to the 90 days and 3800 lumina included in the Collector’s will only set you back an additional $25 for a total of $95. If you don’t mind missing out on a few cosmetics, “twinkling effect”, or mention in the credits, you save yourself $55. Hope this helps someone else save some cash at least.

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Leiloni

They’ve confirmed they’ll be doing regional pricing so this article is pointless. It was in the FAQ posted last Thursday.

How does pricing work in different countries with different currencies?
A: Prices for different countries and currencies are set individually, and won’t necessarily be equivalent to the USD price.

https://steamcommunity.com/games/681660/announcements/detail/1651011615841260190

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Desdark

Yes, i know..but no..no confirmation. They ”will see”

Sem título.jpg
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Leiloni

Yes they did already confirm it. Check the link I posted above – that’s the official FAQ from last week. That’s the most up to date information.

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Heliton B. Amorim

Yeah dude, they said it in the FAQ, but that is not what we seeing in the STORE PAGE.

Now what you think the community should do? Wait till the launch day and hope they “fix” it or actually point it out they’re not doing what they told us?

Seriously what is wrong with you?

“Hey the company said this elevator can hold 200kg, so don’t mind we’re falling, they said we’re fine”. – Dead person.

WE CAN’T WAIT TILL THE LAUNCH DAY TO POINT IT OUT THEY’RE NOT HOLDING THEIR OWN WORDS.

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Leiloni

They said they’ll do it, so you need to trust them on that. They haven’t given us any reason not to believe them. Some things take time so you will need to be patient and reasonable, which are two things you’re lacking right now. The game isn’t purchasable for anyone right now so there’s no need to have official prices yet. Stop acting like a child and be grateful you’re getting regional prices.

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Heliton B. Amorim

First, your starting premise is”They said they’ll do it, so you need to trust them”, I wish you good luck with this mindset. You called me a child, I will not respond to that, I will just point it out that the bases of your “argument” are weak and kind of stupid. “They said, that is all that matter”.

Second, I don’t need regional prices. I receive in dollars for some of my business. The reason I care about this matter is because I care about the South America community and my guildmates and because it is the obvious right thing to do.

Loyheta
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Loyheta

It kinda does suck that these items, as of right now, are buyable and are not individually priced. I’m hoping that things will change but I don’t understand why they’d put these to the live store right now.

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Bruno Brito

I’m going to reply to myself since you’re being moderated:

You probably have never really seen real Bigotry.

Can you be worse than this? Because i’m witnessing it right now.

How fitting, the bigot assuming stuff he doesn’t know jack about. Being Brazilian, poor and being in a friendship circle with people from all walks of life, believe me when i say: I know what bigotry is, and you’re not far from it.

They swarmed in when Tera went F2P and it ruined the community.

Oh, i’m sure the lolicons who paid hundreds for skimpy outfits on their kiddy reapers were a treasure of a community.

No bigotry, Just speaking from experience.

“A black man once stole from me. The black community ruined civilization.”

Congratulations on the Bigot Award. Can you make a bigger speech?

This is actually funny.

But you can call it whatever you want.

I call it bigotry because it is. And i call bullshit because that’s what you’re selling.

Now do like a kite and fly away.

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Cypher

Lol. Most people who are that way inclined are usually clueless that they are in fact, that way inclined! Shows their intelligence really (or lack thereof). Like some of the comments about our new princess (uk) being ‘black’ being prefaced with; “I’m not being racist, but…” thing is she’s mixed race and is very light skinned at that, but again, lack of intelligence usually obscures observable facts for such people!
Also reminds us that it’s not just Americans that have real entrenched issues around race, as our media pretty much universally claims!

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Sally Bowls

That means that players in some other countries where the exchange rate is worse will be paying more — a lot more — for the monthly benefits.

What does that mean? How do you think currencies work?

Assuming this is true, which a poster below says it is not, then someone who is paying $15 in US currency and someone who is paying the equivalent, at exchange rates, of $15 in their currency are paying essentially the same amount.

————————

Most but not all games do try to adjust prices to maximize revenue.

You do realize. post-Bretton Woods, that a number of things, probably declining, are denominated in dollars since it is the world’s reserve currency. E.g., oil. If the US Dollar gains 10% versus your currency then, all other things being equal the price of oil in your country will increase by the same 10%. I.e., if the price of a barrel of oil says the same but it takes 10% more of your currency to buy that many dollars, then the price of the oil has gone up.

————————

Note also that “special prices for special countries” does not mean a benefit for the specials. In ancient times, with less globalization, the software product I managed sold for nearly twice as much in Germany. Even today, one reads about things like
http://www.news.com.au/finance/business/it-is-cheaper-to-fly-to-us-than-buy-adobe-software-in-australia/news-story/158aa7824a22e1e66611c2afb5e7a61a
where the savings of buying Adobe and Microsoft software in the US vs Australia would more than pay for the plane fare.

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Jack Pipsam

Australia is infamous where software, games ect are marked up far beyond the exchange rate for seemingly no reason (other than they can get away with it).
There was even a senate inquiry into it which ended up going nowhere.

I’d actually prefer things stick to the exchange rate than when companies get too mark up our price just because.

Although there’s no way i’m spending like $19 AUD on a sub, most MMO companies do make sure the price is more reasonable here, like $15-17 AUD if they control our pricing specifically.

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Armsbend

Thank you for typing that out. I always get frustrated when someone who doesn’t understand the exchange rate thinks they are paying more than what they are actually paying – because of the dollar’s value on another continent.

If you are charged R$15/month in Brazil then you aren’t being charged $15USD you are being charged 15 Reais.

However if you are living in Brazil and are being charged $15USD then yes – you are paying more due to exchange rates. Or if you are being charged the equivalent of USD in Reais then you are also getting hosed by the exchange rate.

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Schmidt.Capela

Note also that “special prices for special countries” does not mean a benefit for the specials.

Not always, at least. The correct approach for maximizing profits uses the demand curve to figure out which price will result in the largest revenue; that curve is different for every country, and thus the optimal price is different in each one.

Or, in other words, how much you charge in a country depends on how much consumers in that country are willing to pay before they resort to alternatives or decide to just go without your product. The reason games in Russia are sold for a third of their US price has nothing to do with how strong or weak the Ruble is, but rather because trying to go any higher reduces sales to such an extent profits fall. By the same token UK prices are higher because people there are willing to pay more for their entertainment, and this holds true regardless of the relative strengths of the Pound and the Dollar.

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Roger Melly

It will be certainly more expensive to subscribe here in the UK ( and the rest of Europe ) than a standard mmo . A game like FF14 would actually be considerably less at almost 4 pounds cheaper a month .

I was interested in Bless but they have succeeded in making me want to not play it .

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Cypher

A whole £4? You can’t even get a McDonald’s with that! Not even a pint of beer…
most subs here are like £7-8. Peanuts even on a minimum wage (about £5/hour)…

Loyheta
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Loyheta

Why subscribe then? It is an option.

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Anthony Clark

ROFL!

Loyheta
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Loyheta

https://steamcommunity.com/games/681660/announcements/detail/1651011615841260190

Q: How does pricing work in different countries with different currencies?
A: Prices for different countries and currencies are set individually, and won’t necessarily be equivalent to the USD price.

kite91
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kite91

yeah well MassivelyOP is not really interested in showing the truth for Bless or Neowiz. I dont know what they did to hurt MOP but…they sure do seem like they hate em.

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Bruno Brito

Sure, poor poor Neowiz.

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Syrath Xaj

Agree just listen to Bree’s rant on the latest podcast about Bless. Its clear she is not informed and that the sub is essentially like ESO a game she loves. Yet she hammers it as p2w, without knowing anything about the game and what the actual benefits actually are. It’s a shame such bias from those that hate lockboxes, p2w and any game that isn’t one they love then all that goes away.

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Leiloni

Thanks, I posted the same before reading the comments. Too bad they don’t care enough about PvP MMO’s to research and post truth. They’d rather just stir up fake drama.

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Heliton B. Amorim

Yeah but that is not what is happening. The prices ON THE STORE PAGE are actually equivalent to the USD price, for everyone.

So what are you implying here? No one should care because “they told us”, even if they’re doing the opposite way?

Yeah sure, makes sense.

Loyheta
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Loyheta

I was about to start going off on you but I did some more digging into it. So yeah at first I thought these were just NA announcement prices but these are items that are live and purchasable (at least on my steam). I was going to say to wait until it goes live to see how much it runs (and I still think that’s a good idea) but it is hard to defend right now and hard to imagine they’d change it.

Now if they handled their PR better… allowed pre-downloads, announced that they’d take wage rates into consideration instead of only exchange rates, release all the prices on all the cash shop items, and then do something extra for good PR… then I’d be more adamant about defending and waiting before judging.

So until I see what they are going to do with this situation, I’m not going to be jumping to their defense. They put themselves in this situation. (I’m still getting it because it is b2p and that is about the lowest investment you can get while still expecting it to not be a nightmare.

Loyheta
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Loyheta

Wait… I thought this was region locked. So what countries are they talking about? And if someone can afford a computer in one of these countries, why couldn’t they afford this? Also, this is a b2p game. Nothing in the shop is needed, not even the sub. Also also, you get rewarded cash shop money by playing (at least in the others) so again… what’s the problem? Sensationalizing is sensationalizing

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Heliton B. Amorim

Congrats, you manage to be wrong in every single possible way. No, it is not region locked, and that was just your first mistake.

Loyheta
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Loyheta

But it is region locked to Japan and China so I’m partially wrong. Not sure how being partial on one thing translates to wrong about everything. Chill out tiny ball of angry

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Heliton B. Amorim

Congrats, you manage to be wrong in NEARLY every single possible way. No, it is not region locked, only in JP and CN, but that was just your first mistake.

Better? =P

Loyheta
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Kickstarter Donor
Loyheta

Yes, much better.

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Kickstarter Donor
Vunak23

Waaah Waaaaah our countries poor… WAAAAH. Complain to your government, not some company trying to make money. You think they can afford selling you a service that costs them millions to run and convert for a couple cents?

Not only that but if you give a cheaper price to SA or any other country it’s fking over people that live in countries that have a higher currency value.

That is like going to a real estate company and looking at a house that is worth 150k USD. But wanting to pay 150k RAND for the same house that is worth 150k USD. Now the person that pays 150k USD is getting screwed over in epic proportion in comparison to the guy paying 150k RAND for the same house.

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draugris

Wow that´s probably the most BS i have read in a while. So first of all, of course they will adjust the prices for different countries because it makes sense for them to do so. Offering something that people can not afford makes no sense from a business perspective.

Second, your house analogy is complete nonsense dude. because you can´t sell houses in South Africa for prices that are valid in the US or Germany etc., you can sell them for a price that is competitive in the corresponding country to stick with your example. So you are comparing apples with oranges.

And third, you are not “fucking over” anybody if you sell something for different prices in different countries. Or do you honestly believe that the same car will be sold for the same price in the US and for example Hungary ? People do not earn the same and the costs of living are also not everywhere the same, Taxes are different etc. etc. etc.. Jesus Christ, in what cave are you living…

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ichi sakari

you too can join us for this amazing launch!

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Alyn
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Alyn

LOL ! WOOOOT!