EA eschews lootboxes and premium passes with Battlefield V

    
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If you haven’t heard the word, EA may be hopping off the lootbox train — at least for the time being.

The mega-publisher took a huge publicity and community relations hit last year when it seriously botched its business model with Star Wars Battlefront II. You may remember it as the spark that lit an industry-wide discussion over lockboxes, strong backlash against the company, and government intervention.

One thing is for certain: 2018 is not 2017, at least in this regard. With its upcoming Battlefield V, EA confirmed that it will not be inserting lockboxes or premium passes into the business model. “All players have access to the same maps and modes in Battlefield V,” developer DICE tweeted. “Keep your squad together, no matter the front.”

So what does this mean for EA, the studios under its umbrella, and the future of monetization in video games? EA may just be biding its time until this whole furor blows over or it could be investigating new methods of raking in additional cash from players. What do you think?

Source: Twitter via Kotaku
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Danny Smith

“EA realised people were finally getting wise to one hustle and are switching to a new hustle model”

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kgptzac

What they gonna sell beside boxes? Monocles?

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Zariarn

prosthetic limbs as weapons

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squid

EA confirmed that it will not be inserting lockboxes or premium passes into the business model.

Yeah. Ok. Sure.

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IronSalamander8 .

PvZ:GW2 launched without the ability to buy coins but after the initial reviews came in they added that to the game. I love the game and still play it today but that was a sneaky move.

Now to be fair the coins in the packs are the same that you earn from playing and the friend I work on the quests every 2 days hasn’t bought a single coin pack whereas I have to get through the customizations faster so they never felt required to us.

But then their sticker packs never give repeats of items; if you get a super rare hat you’ll never get that hat again, it generates a different super rare item in its place or if like me you have all the stuff you can get in the packs you’ll get more consumable stickers of matching rarity.

The maps and such are always free so you don’t have the community split up with haves and have nots. I’m heavily biased as I love the game to death, even this late into its cycle and waiting for PvZ:GW3 with baited breath, but I also find their business model overall quite good. They do sell these ‘upgrade packs’ for real money for some items ahead of Rux selling them but again my friend never bought them while I did and he’s gotten them all via Rux’s in game coin store at a later date. I wish more games like this used such a model; make me want to spend money for personal reasons (impatience) or to support the game I love, don’t make me feel forced to do so.

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Bannex

No loot boxes at the start, once sales slow down be prepared for microtransactions

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Arktouros

It’s a bad business move to push forward with lockboxes and premium access at this time. It’s still too hot of a topic.

Better to go in with none, then consider pushing them at a later date.

Key you want to look for is game design that will easily support them. For example getting RNG boxes while leveling that have consumables like “cards” or RNG cosmetics etc. Just a matter of flipping a switch then later.

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K38FishTacos

They will come with DLCs that are must-buy in some way.

Xijit
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Xijit

Titanfall 2 had zero paid DLC or Expansions: all content additions were free game updates & the in game shop was all cosmetic skins, paint jobs, and emblems.

They did have themed “packs” you could buy that went with each game update, but it was just the new skins and stuff all bundled together at a lower price than if you did it piecemeal.

No player base fracturing due to people not having all the DLC / zero reason to “hold off on buying it until the gold version goes on sale.”

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Tobasco da Gama

Mostly, this move leaves me wondering what new way they’ll find to extort money from us.

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Max Sand

The scary thing is it’s likely to be worse than RNG boxes. I can’t even fathom what could be worse but if anyone can find it, it’s EA.

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zuldar

Might be planning to use this as a kind of loss leader to get customers to forget about the controversy before the next big scandal. Or maybe the ToS gives them ownership of one of your kidneys. Honestly, could go either way at this point.

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Jon Wax

They ruined the competitive community back at bc1.

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Witches

It will be a success and then they’ll introduce lootboxes some patches down the line.