The Daily Grind: How early should an MMORPG’s hype cycle begin?
GIbiz put out an interesting piece this week looking 10 years into the past to see where the buzz was in the game industry back in 2008. It’s worth a read overall (that was the year some rando company called “Riot Games” snagged $7M in funding for something called “League of Legends” – pff, that’ll never go anywhere, amirite), but the segment I want to highlight this morning is the one about the industry hype cycle.
The long-ago author wonders just when the hype cycle for video games should begin, at least in terms of maximizing profits (and presumably not annoying consumers). He compares the Assassin’s Creed franchise to Prince of Persia, noting that the former’s hype cycle was twice as long as the latter’s – and performed significantly better. After all, we’re still talking about AC here in 2018!
It seems a fair topic for MMORPGs as well; for example, World of Warcraft expansion announcements and hype lulls, the difference in buzz lead-up between Guild Wars 2’s Heart of Thorns and Path of Fire, and the seemingly interminable Kickstarter MMO dev/hype/funding cycles are perennial subjects here.
How early should an MMORPG’s hype cycle begin? How long before the planned launch of a game or an expansion – or even a Kickstarter – do you actually want to hear about it?