Overwatch players raised almost $13M to fight breast cancer in ‘Pink Mercy’ campaign
Remember last spring when Blizzard ran that big “Pink Mercy” charity campaign in Overwatch? The company’s run the numbers, and it turns out Overwatch players are really generous, really pissed off about cancer, or really like pink. My guess is it’s all three.
“Thanks to the overwhelming generosity of the Overwatch community during the Pink Mercy charity campaign, we’ve raised more than $12.7 million (USD) to support the Breast Cancer Research Foundation. This is the largest donation by a corporate partner within one year in BCRF’s 25-year history, and it’s all because of you.”
Naturally, there’s a video of the pink Mercy skin contributors have snagged!
Thank you, heroes!
Together, we have raised over $12.7 million (USD) for @BCRFcure
— Overwatch (@PlayOverwatch) July 9, 2018