Over the past several years, we have witnessed several MMOs being rebooted and relaunched, including Final Fantasy XIV, Secret World Legends, and, most recently, Defiance 2050. There are various reasons why studios would want to do this, including addressing key flaws in the original game, switching over to different business models, and benefiting from a new round of publicity and review ratings.
Looking at the above titles as case studies (and more if you can pull up examples), we see both positives and negatives of these experiences arise. Not many players are keen on starting over in MMOs after investing dozens or even hundreds of hours on their characters, and because of this, there is a heavy price to be paid if the relaunch isn’t significantly different and improved from the original.
How should MMO studios handle game reboots? What would you recommend be the steps that studios should take in handling existing accounts, upgrading the game, and starting everything all over again?