With Battle for Azeroth only a few weeks away, Blizzard is pulling out all the stops to promote the latest World of Warcraft expansion. Yesterday, the studio released a four-pack of commercials that humorously emphasized the Horde vs. Alliance conflict that resides at the heart of the expansion.
In all four ads, people find themselves at odds with each other due to factional bias. Two parents fight over the affection of their child, a man must choose who he sits by in a bus, two coworkers find themselves in an uncomfortable silence on an elevator, and a girl chooses to stay out in the rain rather than stand under the umbrella of an avowed enemy. Each commercial ends with the tagline, “It matters.”
Give them a watch after the break and then announce your allegiance in the comments. Unless, of course, you don’t give a fig about factions and think that the whole conflict is artificial and has been treated inconsistently by Blizzard.