New World of Warcraft commercials have fun with Battle for Azeroth’s factional conflict

    
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With Battle for Azeroth only a few weeks away, Blizzard is pulling out all the stops to promote the latest World of Warcraft expansion. Yesterday, the studio released a four-pack of commercials that humorously emphasized the Horde vs. Alliance conflict that resides at the heart of the expansion.

In all four ads, people find themselves at odds with each other due to factional bias. Two parents fight over the affection of their child, a man must choose who he sits by in a bus, two coworkers find themselves in an uncomfortable silence on an elevator, and a girl chooses to stay out in the rain rather than stand under the umbrella of an avowed enemy. Each commercial ends with the tagline, “It matters.”

Give them a watch after the break and then announce your allegiance in the comments. Unless, of course, you don’t give a fig about factions and think that the whole conflict is artificial and has been treated inconsistently by Blizzard.

Source: Icy Veins
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oldandgrumpy
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oldandgrumpy

Why would I want to watch an advert for WoW.

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Nathan Aldana

if you seriously care so much about your faction that you would actually do any of this shit irl, then you’re whats wrong with warcraft.

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Bruno Brito

True, but it’s funny in a mundane way.

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Paragon Lost

They’ve always done amusing ads.

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Pandalulz

Those are adorable. They remind me of the heyday back during the TBC-WotLK times, when every new person I’d meet seemed to play WoW, and we had fun little rivalries about our weird personal allegiances. “For the Horde” btw.
It was never important or created rifts, it was just a fun way to interact with the game and each other in the real world. Just like when I tell you how much I don’t trust my neighbor because he plays FPS (of all things) on… *whisper voice* Ecksssssbocksss.
He tells me about his FPS, and I tell him about my nerdy PS4 weaboo JRPGs, and then his brother comes in and goes on and on and on and on about FFXIV and we both roll our eyes. :P
We all love vidya games!

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Armsbend

‘Bus’ was the best of the bunch imo.

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Dividion

I agree. I liked the giant gryphon one too.

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Bryan Correll

Yup. The hug really sells it.

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Castagere Shaikura

Is the two factions still a thing in Wow anymore? I don’t know anyone that gives a crap about what faction you play in this game anymore.

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Siphaed

The new expansion is based on a rift divide between the Horde and Alliance after the ending of Legion. They originally teamed up between…um…I’d say the lich king’s expansion.

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Sorenthaz

Basically they teamed up for Icecrown Citadel (sort of) but then still fought each other until near the end of it where Varian finally got some level of empathy from Saurfang’s loss of his son. Garrosh’s leadership then created a big divide between Horde and Alliance, and at the end of Mists of Pandaria there was a brief window of peace and then the Horde/Alliance expeditions basically teamed up (under Khadgar) to take on the Iron Horde… yet they still remained divided for most of it.

Legion was where they really started to unite but obviously there was still some division thanks to Sylvanas being Sylvanas. At the end of Legion Anduin tried to do some peace measures and connect with/understand the Forsaken but that ended poorly thanks to Calia Menethil trying to get the Forsaken Council (a short-lived organization that served as acting leadership over the Undercity while Sylvanas was managing the rest of the Horde) members to defect to the Alliance.

Then I guess the jump from that (Before the Storm novel) to now is that Sylvanas decided that she wants the Azerite all to herself and the Horde, and thus she decided to send an army out to torch/conquer Night Elf territory ending with Teldrassil/Darnassus so that the Alliance doesn’t get to have any easy connection to Kalimdor and Sillithus where the majority of Azerite is located thanks to the sword wound from Sargeras.

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Bruno Brito

It’s also funny that Sylvanas think she’ll actually cause any kind of harm to Malfurion, one of the most badasses characters in WoW.

That being said, i hope people realize that this new Horde isn’t really the post-demon Horde that Thrall have put together. They lost a huge chunk of their honorable leadership. Considering that Sylvanas has a Forsaken background, i can see the ascension of Warlocks being something common, while in the Shaman Horde, they were accepted but mistrusted and elusive. Under Garrosh, we did have the Dark Shaman, but the threat was that.

I can honestly believe that Sylvanas will be a new Garrosh. More cunning, more dangerous, way harder to take down. If i go by the belief that Blizzard wants to completely shred any sort of faction peace to have this storytelling venue for the rest of the game’s life, they may end actually making Sylvanas succeeding as being the leader of the Horde uncontested, instead of another Warchief being kicked out for being a tyrant.

As always: Great stuff from mediocre overall writing.

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Sorenthaz

Tbh I don’t think most players give a care anymore, but Blizzard still pushes it because there are still controversial characters in leadership positions. In this case it’s largely because of Sylvanas being pretty blatantly set up as a villainous figure who wants to control the flow of Azerite and block the Alliance from being able to fight back so that she can wipe them out and raise more Forsaken.

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Armsman

Yeah, sorry, they all remind me of this ridiculous commercial from nearly two decades ago now:

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Zora

“It matters” at the very least until the first patch when the bigger enemy surfaces and the conflict vanishes in the background… but then again most of the general public that TV ads are aimed at have already left at that point, so the faction conflict is all the expansion content they will ever witness.

As a side-note, that poor baby will grow up and make some goblin psychiatrist rich… well, more than he already is

Alex Js.
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Alex Js.

Ehhh… I get what they are trying to do with these, but I think it’s pretty dumb to use “real people” for that.

First of all, there’s already plenty of irrational, ugly divide between “real life” people right now (especially in certain countries) and trying to promote even more of that (even in humorous way) is kind of inappropriate.

Second, of all WoW players I personally know, nobody seriously gives a fuck about the whole “faction x vs. faction y” in-game conflict anymore, ALL of them only care about “just getting to new level max as quickly as possible then getting the new “best” gear as quickly as possible before temporarily cancelling the sub”. Showing all these childish Ads to them would not change their outlook or “enthusiasm” towards the game in any way or make them pay for the sub for a longer period of time.

So yea, instead of using this “real life people artificially pretending to care about their in-game faction for no logical reason” nonsense, Blizzard should stick to making CGI cinematics more – they’re much more enjoyable to see (even to people who don’t really give a fuck about their in-game faction) and they at least don’t use “real people” to promote segregation in “real world” setting.

Cyclone Jack
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Cyclone Jack

It never mattered, it doesn’t matter now, and it won’t ever matter. Blizzard keeps throwing these arbitrary barriers up between the factions because its easier than removing the mostly irrelevant two-faction core the game is built upon. It was interesting back in Vanilla, but from BC forward, the factions have had little to no relevance to the game.

I made a good number of friends from the opposing faction in PvP; which usually started as friendly rivals that you kept seeing, especially in the BGs (back before cross-server eviscerated community). I can’t tell you the number of group quest bosses my Forsaken Warrior tanked for Alliance characters, or how many times Alliance characters gave assistance to my Horde characters.