So here’s the tea on Guild Wars 2’s bubble tea promo – and why EU players are now being excluded

    
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Last week, we covered Guild Wars 2’s bizarre but fun promotion with bubble tea vendor Kung Fu Tea. As originally announced, the promo was supposed to grant mobile users keys for in-game cosmetics in exchange for their personal information from social media.

I went to a store the first weekend and they didn’t yet have the drink; a message on the retailer’s mobile website said the promo had suffered a “delay,” so I figured we’d just have to try again next weekend. But what I didn’t try to do was actually grab the promotional codes from the app – and apparently, that part has also gone awry.

Kung Fu Tea’s Facebook page has been chronicling the problems. On September 1st, the first day of the promo, the company said that the wild traffic from the promo was causing outages and that it was working on it. On the 2nd, it apologized to fans and said that it was fighting “bots/automated scripts,” hence the DLC code claiming problems. “We will make sure that you guys get the DLC codes anyway,” it said. But on the 3rd, the tea vendor announced that it was halting the promo temporarily because of the bots.

“For the past few days, there have been a considerable number of users abusing the promotion by using bots to claim thousands of DLC codes at once. This has unfortunately interfered with the code distribution process.”

Reddit, meanwhile, noticed that Kung Fu Tea appears to no longer be offering the mobile promotion to non-US users, prompting players from the EU and elsewhere around the globe to call it a “bait-and switch” “scam” since KFT got their personal information but didn’t actually deliver the codes. Players on the official forums aren’t much happier.

“Both promotions have always been limited to the US only,” Kung Fu Tea posted to Facebook. “We are sorry for not emphasizing this sooner.” Multiple Redditors report that the promotion was advertised in the EU launcher, and I’ve double checked the original press release; it does not mention the online/app portion of the promo being restricted to US users. Here’s the terms before and after shot, courtesy of a Facebook user:

View post on imgur.com

We reached out to ArenaNet this morning to inquire about what was going on with the promo, whether there would be an alternate method to pick up the loot people are missing out on, and what players should do if they handed over their personal info and received no codes. The studio has declined to comment.

In the meantime, presumably EU players have the right under the GDPR to have their information deleted from the KFT servers.

Source: Reddit, Facebook. Thanks, Sarah!

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Dex Caliber

It amazes me how bitchy people can be over free stuff, if you want to be angry at someone be angry at the idiots who are ruining the promo to begin with (the bots). Im sure they will get this worked out sooner or later, in the meantime just enjoy Guild Wars 2

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Dug From The Earth

Anet just needs to offer the promo stuff for free to the players of their game.

Its about good customer service and saving face at this point.

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Matthew Riddle

I honestly thought GW2 having small promos like this was a good idea. But boy did this one blow up in their face and honestly I’d rather not see anymore going forward unless it’s ArenaNet giving out the codes or the codes are only available on a physical item that can found in common stores (like Best Buy). Running more of these promos with random companies just leads to more issues and the game looking bad.

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Captain Crash

So is it Just the EU that is excluded now? I thought only the US was eligible but your article makes it seem like only the EU are left out.

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Darthbawl

Bubble Tea? Kung Fu Tea? Guess there isn’t one near me, never heard of either. *needs to get out more LOL*

Yup, after checking out site, none close to me.

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Greaterdivinity

Bubble tea is bomb, and thankfully most major cities I’ve been to in the US have at least a handful spread around. Worth a trip to one if you’re ever nearby just to give it a shot, I’m not always the biggest fan but it’s a nice treat every once in a while.

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Dug From The Earth

This is what happens when you make customers do a song and dance and jump through hoops to obtain things.

Maybe just make a global promo code to avoid that. You might get fewer new customers that way, but thats still better than a bunch of pissed off people because your company cant deal with the aftermath of a poorly planned promo.

I personally installed the app, and have tried to follow along.. obviously disappointed.

There are no local Tea stores in my area, but I can say that after this cluster F, I certainly wont be going out of my way to go to one.

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BalsBigBrother

Storm in a bubble tea cup or something …. um I will let myself out.

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Rob Gale

Please leaf.

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BalsBigBrother

I’l just pack my tea bags and they I will be off