Anthem doesn’t need whales to succeed, says BioWare’s Mike Gamble

    
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It’s fairly common knowledge that many games with microtransactions tend to rely heavily on big-spending “whales” to keep their finances in the black and turn a healthy profit, but according to BioWare’s Mike Gamble, Anthem won’t be catering to high-rollers. In an interview with Gamasutra, Gamble went into a bit more detail about the upcoming multiplayer shooter’s business philosophy.

Gamble tells Gamasutra that the studio “‘is hoping to attract as many people as possible, make the pool as wide as possible, to support the game as long as possible. So even if we don’t have lots of people spending lots of money, we’re hoping the economy is such that we have a number of people [who can support the game.]'”

Of course, that doesn’t mean that the studio’s going to actively try to prevent whales from dropping money on the game; as Gamble says, “Having whales is great . . . but we don’t cater towards any particular group.” At the very least, players should be able to take comfort in the knowledge that, according to the devs, no matter how much money a player drops on the game, they won’t be able to “pay for power.”

Source: Gamasutra
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