The Division 2’s Steam landing page is nuked as Ubisoft joins team Epic Games Store

    
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Divided.

The Epic Games Store vs. Valve (vs. Discord vs. GOG, we suppose) showdown just got a bit more interesting.

Readers will recall that in December, Fortnite and Unreal developer Epic Games announced the launch of the Epic Games Store, a Steam competitor that distributes games across companies, platforms, and engines, with a much more lucrative profit split for studios, 88%/12%, meaning devs keep 88% of the sales, compared to the 65% offered by Steam. The announcement was followed up by a revelation from Rebel Galaxy devs, who clarified that part of the Epic Games signing deal requires the games to stay exclusive to Epic’s platform for a year.

That brings us to today, when Ubisoft apparently nuked the Steam landing page for The Division 2. The company has since confirmed to Variety and other publications that it’s struck a deal with Epic to release the game exclusively on the Epic Games storefront, meaning it won’t be on Steam. And that’s not just temporary while; the studio told multiple outlets, “We have no plans currently on releasing Tom Clancy’s The Division 2 on Steam.” The game will, however, still be available on Ubisoft’s own website, and the company has plans to bring other titles to Epic as well.

Source: Variety, Polygon
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xanadox

Epic Store is not worldwide available.
And you can buy the game in Humble Stores, so it seems just an anti-Steam marketing move. Not enough for me.

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Michael18

The only thing this Epic store did for me as a customer was making me realize how useful reviews are.

Steam reviews get a lot of flak but in truth they can be very helpful.

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Roger Melly

I’m ok with that I have already got Epic games download because they are giving a free game away every two weeks throughout 2019 , so far I have got Subnautica and Meat Boy for free .

Aelzen
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Aelzen

That’s fine. Wasn’t going to buy it anyway, not after the complete balls-up that is The Division. All they’re doing is further limiting their already small market.

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3dom

That’s a huge red flag: it look like the devs just want to get rid of Steam reviews and generous refund policy considering horrendous amount of bugs in The Division during its launch. Apparently they are going to pull that crap again but with less refunds this time.

Not to mention how both UPlay and Epic don’t have regional discounts for TD2 and acceptable payment options for second/third world regions.

Ernost
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Ernost

That’s a huge red flag: it look like the devs just want to get rid of Steam reviews and generous refund policy

I think you may be right.

https://kotaku.com/fortnite-maker-gets-f-in-customer-service-from-bbb-1831626910

Veldara
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Veldara

What we are seeing here is history in the making. Years from now people will look back at this as the beginning of the digital age’s version of the “Console Wars”.

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McGuffn

One of these days something worth playing will come to the epic game store. And then I will momentarily feel bad.

Bel
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Bel

I was initially excited about Epic taking on both Valve and Google Play. And, I thought that where they might fall down is with security issues, given their troubles with Fortnight on Android. But, from a marketing perspective the way they are going about it doesn’t offer customers anything new or better, not even better prices. So, I don’t think it is going to work in the end.

If you’re invested in the Steam ecosystem at all, it is actually a net loss to buy from Epic, given the choice. The value that Steam brings to gamers is not just its sales and it’s not just the sum total of all its many features. Maybe you don’t care about forums or reviews, Linux support, built-in streaming, automated refunds, workshop support, and so on. But, I think a lot more gamers than Epic realizes do care about one or more of Steam features. And, compared to literally no additional value for customers on the Epic side, the only reason to buy from them is exclusivity, which I don’t think can carry them indefinitely.

It’s like how MMO developers say that their players are a collection of a lot of minorities. Or, like the “Perfect Pasta Sauce” video from Jim Sterling where he explained how a market researcher helped Prego compete with Ragu by making a variety of sauces instead of competing head-to-head on the “perfect” sauce. Steam has brand loyalty because while it’s not the best it could be, it serves a lot of niches and offers a variety of features that other stores just don’t.

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Yaner

It’s competition for Valve. They need to treat their consumers and developers better. Awful support for developers and money split. Meanwhile consumers have to wait 2-3 weeks to get a response from customer support. You can praise Valve all you want for Steam sales, but at the end the day they are not a very social company that cares about their community or people who sell on their platform.

Valve needs to get with the times and rehash their business models.

rahkeesh
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rahkeesh

With these kind of splits Epic doesn’t even have the option to pay for support. Devs are getting more money and *maybe* prices will drop faster for consumers, that’s it.

Xijit
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Kickstarter Donor
Xijit

Here is what is really going on: Steam launched in China & Epic opening their own store is Tencent retaliating against Valve for stepping on their toes.

Think about how Tencent tried to buy out Bluehole to get their hands on PUBG, and then less than a month later Fortnight was a BR after Blue Hole told them to pound sand.

“Epic” has no profitability goal with this because the end goal is to run Valve into the ground.

Mewmew
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Mewmew

Ouch, for some reason I didn’t know Steam took an entire 35%. I get that in the past Steam was this crazy outlet where a game release on it meant a ton of extra sales, but at this time that is no longer Steam. It’s full of shovelware and asset flips and tons of crap, so much that it’s hard to even look through to find the good games anymore.

Yeah, they added a “New and Popular” tab to filter out a lot of crap, but it filters out a bit too much. You miss all sorts of cool little gems and fun games because they’re sandwiched in between the crap storm of poo that floods Steam’s release list daily now. It has actually become worse than trying to get your game noticed in Mobile stores.

I do like Steam and would rather use Steam, it’s much easier to have stuff in a single place. But I understand that keeping just 65% of your profits in a store that no longer guarantees huge amounts of extra sales isn’t what most companies will want to do.

I don’t know if there is anything Steam can do to stop the flood of horrible crap that is released there daily now (though they should), but they definitely should lower the percentage they’re taking from people selling games on their site.

If it takes competition for Steam to shape their system and prices up (which obviously it would), then I’m all for the competition.

I do think Epic has a lot of work to do on their games store though to make it competition worthy.