After the release of the third-quarter results for Electronic Arts on Tuesday, the company experienced a nasty dip in its stock value, dropping 18% in a day. This was its worst-ever drop in over a decade, so it’s pretty significant. But now, on the back of the Apex Legends launch, the publisher has recovered from its precipitous drop and returned to its prior stock price. This is not entirely surprising when you consider that the game hit 10 million players and 1 million concurrent players within 72 hours of launch.
For those of you who have somehow missed the whirlwind of the Apex Legends release, it was launched as free-to-play battle royale without any preamble and quickly attracted players and praise. While there are doubtlessly other factors that have contributed to the stock recovery, the speed of renewal implies that investors are feeling better about the publisher in the wake of its successful launch, which should certainly help buoy any nascent Apex Legends fans. It’s important to note, however, that this is only a recovery of the publisher’s stock price following its Tuesday drop; the overall trajectory over the past year remains downward.