Squadron 42 studio Foundry 42 is rebranding under Star Citizen’s Cloud Imperium conglomerate

    
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Foundry 42, the Chris Roberts subsidiary studio that’s been working on Star Citizen’s singleplayer spinoff Squadron 42, is getting a bit of a rebrand this week, bringing it more clearly under the domain of Cloud Imperium.

“Today we filed with UK Companies House to rename Foundry 42 Limited to Cloud Imperium Games Limited,” the company wrote last night. “This re-brand reflects Cloud Imperium’s unified, global approach to the creation of Star Citizen and Squadron 42. With development spread across five studios, spanning multiple countries, and with more than 500 employees, we’re heading full-bore towards the release of Squadron 42 while continuing quarterly releases for Star Citizen, together under one banner.”

Just writing this article makes it obvious why the company decided to clean up the confusing branding mess.

“All of our five development studios in the US, UK and Germany will now operate under our ‘Cloud Imperium’ banner. We’re creating Star Citizen (a record-shattering, hyper-real space sim) and Squadron 42 (a Hollywood-caliber, story-driven epic set in the same universe). Both games operate in open development, which means we share our progress and update our backers in near real-time. So, it makes sense that all these updates come from the same united company.”

Reddit is loaded with speculation, but it seems pretty clear that it’s just a rebrand ahead of the landing sequence for Squadron 42. Readers will also recall that Cloud Imperium picked up $46M in investor funding and picked up two new board members at the tail end of 2018, again with plans for ramping up Squadron 42.

Now, if only they’d rebrand their awkward Twitter handle while they’re shuffling things around, am I right?

Source: Official site via Reddit. Thanks so much, DK!

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oldandgrumpy
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oldandgrumpy

One day they will start developing a game /s

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Roger Melly

They are great at developing games , finishing them not so much .

Godnaz
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Godnaz

Mentioned theories of (some tinfoil hat):

– Trademarks filing for the games and activities under the aegis of “Cloud Imperium” and all the other studios are named “Cloud Imperium Games” followed by a location. (Just house cleaning the legal name.)
– Brexit incoming. (Not sure what that would do.)
– Consolidating brand for legal Ltd/GmbH reasons.
– Cloud Imperium is now parent company of CI Games, CI Performance Capture Studios, incoming CI Films, etc. (No proof Cloud Imperium wants to become film studio but Chris Robert’s loves making movies.)
– Robert Space Industries was getting too many orders for satellite gyroscope components from China.
– Divided business not required for legal protection any longer.
– Clears way for Cloud Imperium to legally sell as a whole with subsidiaries. End is nigh!

The list goes on but some of these made sense. Others just made me smile.

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dsmart

None of the above. :)

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primal

yeah nothing will happen with brexit. its not like every european national living/working in britain is going to get kicked out plus might be extended for another 2 years.

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Alberto

This is legal maneuvering, That I barely understand but wouldn’t be surprised if it helps them with their SQ 42 and Star Citizen are 1 game and so have 1 license.

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primal

i dont think that would make any difference cus they’d be looking at that from the past

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rafael12104

Does it matter to the layman? Hmm. I’m not speculating on some hidden conspiracy, but I don’t think it matters much to most players or customers. BUT it might matter to the business in terms of taxes, write-offs, and benefits.

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Bruno Brito

Why were the two studios separated?

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Alberto

Most likely to spread liability, hard to sue if you don’t know who you sueing right??

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Tee Parsley

If I recall correctly, there were something like 20 different corporations associated with Roberts and crew. Makes the money flipping easier, I’d guess.

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dsmart

I updated my shell company tracker this morning when I posted this news

deekay_000
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deekay_000

they’ve got a bunch of shell corporations for every studio location and a few other things as well.

basically it’s about local taxes.

looking at the press release it just looks like the new board members are like “why the fuck are yalls shell corporations all the rediculous names?” and they all agreed to unify the paperwork into something less bullshit rp looking.

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Bruno Brito

If even you, who actually likes the game, is saying this is shady, then i’m willing to bet it is.

deekay_000
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deekay_000

i used to think it looked shady but was convinced by people who know better that tax thing is more about administrating local payroll and corporate taxes easier and less about some dutch sandwhich type bullshit. not saying there isn’t the latter there tho idk, it’s just that aside from the wierd ass rp name scheme it wasn’t that weird.

new board members probably requested a branding clean up for w/e mundane reason, all the names across the various shell companies were united so to say under common branding/naming scheme. and the new board members go home mollified having spent a few dozen grand in fees and costs to shuffle the paper work involved.

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Bruno Brito

So, it’s a more common thing to avoid heavier taxation. Still sounds a bit shady to me, but i get the animosity against tyrannical taxation.

deekay_000
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deekay_000

https://old.reddit.com/r/starcitizen/comments/aybsnj/foundry_42_ltd_rebrands_to_cloud_imperium_games/ehzpzal/

this thread explains the change a little better.

and maybe to an extent the reason they have the shell companies in each country they operate.

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dsmart

I don’t personally think there’s anything shady going on. That ship already sailed.

They’re just consolidating things and establishing branding.

F42 was built for his brother – using backer money – to make SQ42. Then that studio morphed into a much larger op; thus taking on the role that either LA or TX studios were originally created for.

What doesn’t make sense is that they already have an established CIG entity in the UK. They could have merged F42 into CIG, and dissolved the former. So they probably have other reasons for doing it this way.

deekay_000
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deekay_000

wtf are you talking about? they’re just changing the names.

did you just pull a bluebeam ancient aliens theory out of something as mundane as a rebrand?

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Roger Melly

Bit like when Coke became New Coke ?

deekay_000
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deekay_000

more like when research in motion became blackberry inc.