Reports say Ninja earned a cool $1 million to play Apex Legends

    
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How do you get your stock price to jump 16%? Well, if you’re EA, you pay Twitch streamer Tyler “Ninja” Blevins to play your newly released title Apex Legends for a cool $1 million, according to a Reuters report. It seems like a fair return on investment, but Blevins’ representatives will not confirm how much he made if anything from playing the game that was clearly marketed to compete against Fortnite, the game that helped launch Blevins’ career.

In the past, Blevins denied directly making money from Fortnite, but he had to be careful when speaking about it to WIRED last year. “I have to really think about this because I don’t want to misspeak,” he stated. “I don’t think I’ve been paid by them to do anything, ever. Other than what they’ve done for everyone like the Support-A-Creator code, and they didn’t pay me for that. So no, Fortnite has not paid me.”

Is it possible that Blevins made his $10 million last year from something other than game sponsorship? According to Business Insider, yes. The bulk of his income is paid directly through Twitch and tips made from his streams, including a $40,000 donation one time. Then he also receives money from non-game sponsors like Red Bull, Uber Eats, and Samsung.

Although neither EA, Respawn, nor Blevins admits to the amount of the exchange, Blevins, along with other popular streamers Michael “Shroud” Grzesiek and Guy “Dr. Disrepsect” Beahm, stated live on their respective streams of Apex Legends that the stream was sponsored. Given the reported billions that EA made from the increase in stock-value after the game launched, a million or two tossed at few streamers isn’t a whole lot of money, but it does guarantee a whole lot of Twitch saturation.

Sources: Business Insider, Reuters, Barron’sWIRED, and CNBC. Thanks to Armsbend for the tip
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J

Another here today gone tomorrow Battle Royale with Cheese. I still only use Twitch to preview games I may want to play. I find it so odd that people sit for hours watching and not enjoying the games themselves. I won’t knock it though. It just isn’t for me.

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Armsbend

I think the younger set plays and watches twitch oft-times. I can say with certainty watching Summit stream Sea of Thieves has taught me more tricks about the game than I would have ever learned by myself or through playing with everyone I’ve played with thus far.

The best streamers imho are as creative with gameplay as they are good.

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BDJ

Speaking of Summit. He started playing GTAV RP servers…. after a few days, guess who follows. Timthetat, Soda, Greekgod, moon, forsen. I wouldn’t be surprised if more follow him. He is definitely a trend setter.

Its so bad now that the normal players on the server are sitting in 200+ person queues (could take 12+ hours to get in). Regardless if people hate him, like him, whatever, he is definitely entertaining to watch.

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Armsbend

He is the only dude I can watch for more than 10 minutes or so. Real guy. Great at games but not overly magical. Entertaining. Everyone joined him on Sea of Thieves but APEX hit the same week and everyone bailed.

The dude alone made RARE piles of money by playing that game out of the middle of nowhere. I like him.

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BDJ

Yea he is real for sure. He has said it numerous times that BRs just don’t do well in his channel. He had 46k subs when playing SOT and knew he would take a hit playing a BR, but he plays what he enjoys, which is a lot different than a lot of streamers.

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Xijit

I would 100% agree with you, but my niece and nephew (both under 10 years old) will spend hours, daily, watching people streamers play Roblox & Minecraft.

Makes no fuckin sense to me, but there are reasons why most streamers behave like spastic toddlers.

PurpleCopper
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PurpleCopper

Not surprising really.

In fact, I’d be SHOCKED if a triple-A developer released a game and DIDN’T have any sponsored streamers.

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Armsbend

The shock was the dollar amount.

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Alberto

As Long as this is disclosed as a Paid Advertisement Stream? Good for him. Twitch streamers are a much better investment than a Superbowl commercial or TV commercial, at least for video Games.

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Random MMO fan

Of course he did, so did many other streamers – DrDisrespect, Shroud, Lirik and others. It’s pretty smart for developers to pay streamers to play their game – the games get exposure plus a lot of simple-minded people (this is the polite way to describe the kind of people who post “how did he like the game?” questions in stream chat and Discord) prefer to rely on subjective opinions of others before buying the games, so if the streamer will fake his impressions about game and say “I liked it” – this will instantly create sales without the viewers actually watching the playthrough ;-)

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squid

What a time to be alive.

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BDJ

Don’t be bitter bro.

This is no different than Nike paying Paul George to wear their product. Its advertising and ninja has 100s of thousands that watch him daily (not concurrent of course).

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Armsbend

I tipped this last night because it really made me think – are any of these hits organic? Or are we really a lot more susceptible than we think we are?

I know this – they are worth every penny. You have 100,000s who will buy anything the crowd does to feel a part of it. It is brilliant.

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rafael12104

Oh, there is no question he banked. Dr. Disrespect and Shroud did as well. And what may come as a surprise to those who don’t follow these guys on Twitch, Shroud probably made much more than Ninja.

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Hikari Kenzaki

Oh for sure, Shroud was totally “the Apex guy” for a bit there.

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Armsbend

He isn’t nearly the name Ninja is/was. And Dr. Disrespect was on a freakin’ superbowl commercial for chrissakes.

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BDJ

Nah. Ninja is still the go to streamer. He is a lot more marketable to a broader audience. He has been in commercials during major sporting events FFS with some huge names, Drake being one.

Shroud has more viewers. Hell Summit has had more than him the last couple months.

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rafael12104

Ninja has name recognition even outside of Twitch, which makes him the go-to man especially as these games are interested in a wide-ranging market.

Shroud has a bigger impact on the community of FPS gamers. Oh yes, he will get more views but the market isn’t as wide.

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Robert Mann

Well, hope he is wise with the money. At the same time, I cannot help but feel like this is merely one more example of fools, the over-inflated values attached to ‘entertainment’ and things like sport… and the insanity of things.

Meanwhile, I am personally still not sure where the entertainment value comes into play, but apparently people have the time and money to spend on watching people play games. I guess it’s not as bad as the crude side of comedy. XD

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Alberto

I recently got my GF addicted to twitch streams she has about 5 she watches daily..and she over 50 and NOT a gamer..there a lot to appeal to these guys as they are entertainers just Like a Radio Morning Show Crew.

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Robert Mann

I find those radio talk shows pretty boring too… but there’s always different tastes. I merely don’t see the enjoyment compared to doing something (even something not so wonderful), but that’s me.

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Eliandal

I have … difficulty believing ‘reports’ ever since EALouse ‘reported’ that SWTOR cost $200+ million, even though he wasn’t even on the project. If he did make that, good for him. Love them or hate them, influencers work!

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silverlock

As long as they state they where paid then good for them. Twenty years or so from now streamer and influencer might be one of the few jobs left to humans.