EA opens state-of-the-art competitive gaming broadcast center


Electronic Arts is branching out into esports broadcasting with the unveiling of a new “state-of-the-art competitive gaming studio” at the company’s headquarters in Redwood City, California. The broadcast center, which contains a stage for shoutcasters, audience seating for “about 50 people,” and a players’ lounge, “represents a multi-million-dollar investment in the future of competitive gaming” according to Todd Sitrin, EA’s Senior Vice President of Competitive Gaming, in a recent interview with Venturebeat.

From the sounds of things, EA hopes to use this studio to launch content that will make it the ESPN of esports broadcasting: “The broadcast center and studio has a focus on running competitions, but it also will have all of the other show content, like analyst shows, lifestyle profiles — the things you see around traditional sports,” Sitrin says. Although EA is no stranger to the esports scene, having previously hosted a number of competitions around the country, the opening of the new broadcast center signals the studio’s redoubled focus on becoming not just a game publisher but an all-encompassing “media company.”

Of course, EA isn’t the only one trying to capitalize on the ever-growing popularity of competitive gaming broadcasting: Blizzard opened its own esports arena in 2017, and Daybreak Games investor Nantworks is working toward opening one of its own as well.

Source: Venturebeat
newest oldest most liked
Subscribe to:
Bruno Brito

I would rather shoot myself with hollow bullets than watch anything produced by EA.

Hikari Kenzaki

Having covered live PvP events in the past… that’s actually pretty interesting to me.

Sally Bowls

It’s an arms race


The 12-story high-rise will be called the Konami Creative Center (KCC) and should be completed by November, just in time for the Tokyo Olympics in 2020.

It will reportedly house an esports arena kitted out with the latest sound, video, lighting, and communication systems, and a shop filled with esports equipment and products. The company will also host esports classes and training sessions at the finished KCC.

Konami president Kimihiko Higashio claims the project will help Japan catch up with other esports pioneers around the world, and believes esports will become a mainstream pastime in the not-to-distant future.

“The people who participate in esports will in the future, stand side by side with those participating in real-life sports like soccer, or even surpass them,” he commented at a recent brick-laying ceremony.

“Compared to esports pioneers America and Europe, Japan has still a long way to go. However, looking from another angle, it means Japan has lots of room for growth.”


Heh. Wish I could say that my personal feelings toward EA won’t taint my opinion on this effort.

But, I’ll stand aside and give a “meh” in EA’s general direction.


Could anyone explain – why all of this cannot be replaced with few hundreds $$$ worth of GoPro cameras an hands-free sets? It’s not like fixed position 30m away from players is very different from the fixed position 1000km away from players.

Kickstarter Donor

I’m sure this will be exciting for some folks, but I’ll let a low quality recording of K-On express my opinion at this development.

Now to wonder which of their games they’ll host. Battlefront and Battlefield have zero esports presence (and are both too big to fit into the current esports scene).

This works for Apex Legends and their sports games (are those really big enough in the esports scene to justify a studio like this?), but I’m curious as to what other titles they’d consider or are working on that fit with esports initiatives.

Loyal Patron
Patreon Donor

50 people – it sounds like it is a made for TV studio type setting – more than an event venue.


Indeed. A reality TV venue.


Hand-picked audience with a light that tells them when to cheer, etc.


Fragged before a live studio audience.