DC Universe Online launches Shazam movie tie-in lockboxes


Get your transmedia synergy tag out folks because DC Universe Online is literally built on it, and this week, it’s launched a big ol’ tie-in with Shazam, which is gearing up for a theater run in April. For those not familiar, just imagine Big: The superhero movie, but with Zachary Levi in the adult role, and you’re basically there.

“Shazam and the Justice League Dark are about to blast into Gotham City with Episode 34,” Daybreak says. “Get ready with the SHAZAM! Time Capsule, look the part, and take the fight to even the worst magical perils this universe or any other can throw at you. This capsule, like all Time Capsules, can be unlocked with Stabilizers or purchased directly in the Marketplace. Stabilizers can be earned in-game or purchased in the Marketplace.”

Yeah, it’s lockboxes, but can we just give a salute here to Daybreak for doing what so many other famous-IP-based MMOs refuse to do in fully capitalizing on the IP it’s paying for? Yeah. Expect gear, collection styles, end emblems in the crates.

“Inspired by Shazam himself, light up the night with rippling lightning, energy, and a wholesome sense of fun. You will receive a random gear piece in your loot selection window in every SHAZAM! Time Capsule you open. When consumed, the gear will become level-appropriate to your character. The Enhanced version of the gear will also appear (less commonly) in the loot selection window, and when consumed will also become level-appropriate to your character.”

And here’s the real movie trailer just to cap things off:

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The effects look more and more like City of Heroes but… not as good. It’s like they have an old Cryptic dev with outdated programming skills making the calls now.