If you had “transmedia synergy” on your MMO bingo card, you’re going to be happy about this post right here. Roblox is apparently leaping back into the cross-promotion fun with a Stranger Things event ahead of the release of the popular show’s season 3 rollout on the July 4th.
“Starting July 1 and leading up to the premiere of Stranger Things 3 on July 4, Roblox players can earn limited-edition virtual items by solving riddles and puzzles. In addition, players can take advantage of free, limited-time virtual items for their avatar, including the iconic Scoops Ahoy hat and the Demogorgon mask.”
One puzzle can change everything. Investigate the Upside Down with Roblox and @Stranger_Things by solving daily puzzles to discover promo codes for exclusive rewards! Solve today’s puzzle now: https://t.co/y78FWxfQUn pic.twitter.com/AAGwNjI4rR
— Roblox (@Roblox) July 1, 2019
Source: Press release, official site