Here’s the good news for Harry Potter: Wizards Unite. In the category of AR mobile games? Its launch month has been substantially better than its competitors, beating out the estimated revenue of almost all its closest competition with an estimated intake of $12 million. That’s significantly ahead of every other game’s launch month revenue in the field save one.
Unfortunately, that “save one” game would be Pokemon Go, which had a launch month revenue of $300 million, putting HPWU at about 4% of Niantic’s previous AR launch. That is probably not what anyone wanted for a launch month.
Of course, it’s also important to put everything in perspective; these figures only cover the launch month, after all, and it’s worth stressing again that $12 million is significantly ahead of the game’s next-largest competitor in the form of the Jurassic Park game (which made around $10 million). It’s not a bad figure by any means, but if the plan was for this to be as huge of a hit as its immediate predecessor… well, that hope has left the building.