Apex Legends boss apologizes for Reddit dust-up, but there’ll be no auto-da-fé for the devs

    
33

It was just a matter of time before the apology came out – we all know how this script goes.

Yesterday we covered the weekend blow-up between Reddit and Apex Legends staff, as Respawn executive producer Drew McCoy responded to an expletive-laden player insult with a pointed clapback for its writer, all set against a backdrop of problematic monetization for the EA battle royale and exchanges that involved copious amounts of abuse for developers, some of whom called players “freeloaders” for objecting to the company’s business model.

By last night, Respawn CEO Vince Zampella posted an apology, suggesting that even though players were lobbing “toxic and nasty comments” including death threats, he didn’t want Respawn to contribute to the toxicity.

It doesn’t sound as if the Reddit mob still calling for the employees to be fired will be sated this summer; in fact the Twitter responses are in general supportive of the developers involved – and they’d like to get back to the real discussion about monetization now, thanks.

Source: Twitter
newest oldest most liked
Subscribe to:
Reader
rafael12104

Now my 2 bits on this.

I watched it unfold in realtime. Not having a huge interest I didn’t think much of it at first but then I watched it spiral out of control. It’s a lot like watching an avalanche.

And, yes. Devs take a lot of unwarranted shit. That is to say that some players make things personal very quickly and go way beyond the rational which, to be honest, is hard to understand.

But here is another unbelievable part. Why don’t devs learn from others who have made the mistake of arguing with Reddit? Do they think they are immune? OR that they have some special power over forum warriors. Good gravy, man! It’s a no-win situation. And in the end, there is a forced apology by devs, and a hit to the brand and reputation of the game.

I’m sorry but, the Apex community manager doesn’t know his job and the executive producer doesn’t understand his business. It’s as simple as that.

You don’t have to be a doormat and take abuse. But arguing with Reddit is as stupid as it gets.

Reader
McGuffn

I agree but this isn’t a forced apology, this was daddy coming in to clean up the mess the kids made. Also, as I said in the original thread, don’t be too hard on the CM. The situation called for tossing an executive producer of the game under the bus, and you can’t expect a community manager to do that.

Reader
Patreon Donor
Kickstarter Donor
Loyal Patron
agemyth 😩

Gamers, rise up and fight for your inalienable right to give only a moderate amount of your real money to corporations in exchange for skins/hats/dances to show everyone out there that you too have access to money and can keep up with the fashion trends in video games.

Reader
Kickstarter Donor
Patreon Donor
Loyal Patron
Ashfyn Ninegold

Players need to wise up and realize that games aren’t games anymore. Every studio owned by a corporation has only one goal: make an obscene amount of money. It’s not enough to just make money to keep the servers open. It has to be a colossal, eye-popping amount of money.

Games are nothing but the newest profit scheme for the ultra rich.

You can always tell when the private office cant breaks out into the public sphere, the most notable being BlizzCon’s “You guys have phones, don’t you?” Does anybody doubt this is how Blizz justified Dimmortal among themselves?

“Freeloaders” is probably exactly how the data crunchers view players who don’t help them meet their spreadsheet quotas. Imagine the tunnel vision and group think that must have occurred for the original version of this macro-transaction to see the light of day. Their eyes were fixed on whales. They were shocked to discover freeloaders also have an opinion.

All the same, nothing justifies threats of violence, calls for firing or any other personal attacks.

The best reaction players can make and the one that will send the clearest message is to not log in to a game you already own, don’t buy things from the cashshops owned by the publisher, and don’t buy any more of their games.

Problem is, that never happens, because however much players claim to hate EA the truth is EA has their number. Players will buy a game from EA (just as they did this one) if everyone else is playing it. Players will buy exclusive games from the EGS, despite its poor platform and bad policies if friends are playing it.

Publishers can get away with anything after the storm blows over and they know it.

camren_rooke
Reader
camren_rooke

That’s why I play Forager and not EA games.

Reader
IronSalamander8 .

Forager is a good time.

MurderHobo
Reader
MurderHobo

This. Gaming has just been folded into the sanctioned international racketeering that is corporate business. They’re not creating worlds, just exploitative carnival busks and bloodsport.

People do need to realize that these have never been mere games. That is an excuse used to keep you paying for the privilege to work their fields and feed their database with your metrics to be used and sold however they like.

Same with Google, Twitter, Reddit, et al…

Mewmew
Reader
Mewmew

Devs are just people and therefore have the same desire to fire back when people are insulting them, but I really do appreciate it when they show more professionalism. I pretty much feel these companies need to act with professionalism and not get drawn into this kind of stuff. They actually make the toxic swearing man-children look much worse when they don’t fall down to their level and discuss it back in a professional intelligent manner.

Of course, this could have been done on purpose. Starting to drop to their level changes the entire issue into this big mud-slinging contest and that’s what we all start to talk about, forgetting about the actual issue at hand.

That all said – if you’re doing Death Threats you need to be reported, investigated, and have that forever on your record. That’s beyond the normal name-calling when you threaten to do certain things. We are no longer in an era where threats are just meaningless threats, people act on this stuff far too often now.

Reader
rosieposie

This whole thing was a massive obfuscation plot. Now, instead of everyone discussing the actual issue at hand, namely rampant greed of a predatory publisher, everyone got dragged into a debate of who behaved worse, developers or entitled and toxic fans.

This is a really effective tactic and it brought me back to the debate following the recent mass shootings. What did we see in its wake? NRA funded politicians engaging in scapegoating and obfuscation, and as a result, where did the conversation go? Anywhere, but the guns themselves.

We need to be smarter and learn to avoid being distracted from what’s the crux of the issue here.

Reader
David Goodman

Upon reading this article headline, I immediately recalled Mel Brook’s in History of the World, Part 1.

“Auto-da-fé? what’s auto-da-fé? it’s what you oughtn’t to do, but you do anyway.”

… anyway. Seems like the majority of the anger on Reddit and Twitter was in relation to the microtransactions and model, and the only thing that’s happened is them apologizing but not changing anything meaningful. (still having items locked exclusively behind a paywall, and still having the heirloom item paylocked to even be able to BUY it — if you’re requiring so many paid, lootbox/MTX items, why not just GIVE it to people who unlock it if they get everything?)

… so I do not expect anger to die down much unless they actually fix the core reason behind the anger in the first place. Just apologizing for the reaction TO the anger isn’t addressing the actual issue.

Reader
Jeremy Barnes

An apology doesn’t change the attitude of developers that hate their players.

camren_rooke
Reader
camren_rooke

I had to look up auto-da-fe.

Thanks for a new word!

Oh the Apex stuff?

Meh.

Reader
Bruno Brito

You know, i’m not justifying the excess toxicity thrown at the devs, but…

I gotta love this patronizing argument where after they monetize the hell out of the game, they want EVERYONE to take a step back and think about it.

Now, here’s the point: Why should only the toxicity be the target of scrutiny? Why wasn’t such reflection made when the fucking overpriced item was implemented?

This is funny, really. Not the death threats, fuck those, no one deserves that, not even EA, but the flak they’re getting is completely justified.

Reader
Mark Jacobs

BB, you are correct. As someone who has gotten the same kind of threats, as well as bomb threats, I concur 100%. I said the same thing in the other thread, and I’ll say it again. Gamers have the power to change the behavior of companies, we just haven’t used that power effectively yet and it’s a shame.

Reader
Bruno Brito

I kinda get the sentiment of powerlessness, but that isn’t an excuse for being so shitty to the point of threatening people.

But, yeah. I’m going to go out on a leg here and say that when you worked under huge companies, the top eschelon weren’t giving a shit about you getting death threats. They knew the feedback you guys would receive, yet they would push the monetization plans anyway, instead of “reflecting on said problem” as this entire debacle seems to want us to do.

I’m all for gamers and devs to reflect on bettering their relationship. I’m quite tired of the Anet way of doing communication ( read: not at all ). But we can reflect all we want. As long as those who hold the power of decision don’t reflect over them raking the cash while shoving the blowback to the rank and file, we won’t achieve anything.

Reader
Kickstarter Donor
Darthbawl

Immediately made me think of this part in History of the World Part I… [start at 1:58 if it doesn’t automatically]

camren_rooke
Reader
camren_rooke

I love when I get three rabbis at the slot machines!

Reader
Mark Jacobs

Hehe, this wasn’t favorite Mel Brooks film but the Inquisition and Jews in Space were so funny. And some of the little bits (“They are my people! I am their sovereign! I LOVE Them. Pull!” ) were just perfect.

Mel has said that he doesn’t think he could have made some of his movies in today’s world (such as Blazing Saddles) and sadly, I agree with him. :(

Reader
Utakata

…Mel always seemed to be trolling the bigots with their own medicine. So I agree that would be lost on a lot of folks today. Though in someways that may also be a good thing.

camren_rooke
Reader
camren_rooke

Also I swear that’s Michael Palin in the Iron Maiden.

Reader
Utakata

I couldn’t find his names in the credits when I looked it up on IMDb.

Come to think of it though, I’m not quite sure Python crew ever crossed paths with Brooks, even though they where in the same industry of poking fun at things topical. o.O

Reader
David Goodman

HA! I should have scrolled down before posting, but I made the same comment, minus the video :)