RuneScape’s new Executive Producer talks monetization as Halloween arrives to Old School


It’s a transition week for RuneScape as Jagex has appointed a new Executive Producer for the game: Ryan “Mod Warden” Ward. It’s a comfort, given the community’s general perception that quite a lot of devs have departed the studio over the last couple of months. In his hello address, Ward says he aims to improve trust and feedback with the community; he lays out the structure of the dev team and spends several paragraphs being pretty frank about one of the game’s ongoing sore spots: monetization.

“I see it as my job to ensure that monetisation takes a form that adds to your experience, not detracts from it. The truth is that membership alone is not sufficient to keep the game healthy and evolving. However, it is vital that any monetisation strategy justifies its existence – it needs to be fun, balanced, worth your time and rewarding. We need a monetisation strategy that we can talk about openly and proudly, and you need to know not just what we’re doing but why we’re doing it. Our commercial content can’t sit apart from the world of Gielinor – it must feel authentically a part of it, while giving the players more choice.”

Meanwhile, Old School RuneScape has updated with the Halloween event and the bounty hunter rework – happy Spooktober! – and regular-flavor RuneScape dropped a patch Monday with multiple fixes and tweaks for combat and mobile. Jagex has also posted a security update for the game.

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