Every MMO studio screws up sometimes. It’s inevitable. And we can all think of times – sometimes very recent ones – in which a studio has screwed up and then screwed up again during the “sorry we screwed up” phase. But instead of focusing on that, let’s turn everything on its ear and ask instead which studio does the best job of apologizing when something goes wrong. When a mistake is made and feelings are hurt, which studio feels best able to show up, hat in hand, and offer contrition?
We tend to focus on the times when studios do this badly, of course; we surely haven’t forgotten Fallout 76’s Great Canvas Shortage, the Star Wars: Battlefront II “sense of pride and accomplishment,” or any two-month stretch of Blizzard operations for the past two years at a minimum. But there are plenty of times when it’s almost easy to forget that things happened because the studio just apologized, offered compensation, and moved forward. So which studio does the best job of apologizing, and while you’re at it, why do you think the studio is so good at it?