If you’d like to see more ladies kicking butt and taking names in esports like Xiaomeng “VKLiooon” Li did at the Hearthstone Grandmasters final at BlizzCon earlier this month, well, then join the club – literally. Apparently, the British Esports Association has announced a new initiative to “celebrate” and “support” female players – especially since so many women are among the viewerbase.
“30.4% of esports viewership is made up of women, according to a report by Interpret in Q4 2018, and that number has risen by 6.5% over the past three years. But there is still plenty of room for growth, not to mention a lack of female esports players at the top level. […] It’s showing that the interest in esports for females is rising, and the British Esports Association wants to provide an initiative to help support females who are aspiring to be professional gamers as well as those looking into career prospects. […] The Women in Esports campaign will be something British Esports does continuously as an organisation and has no campaign end date.”
The BEA, a non-profit whose goals are to “foster future British talent, increase the awareness of esports and provide expertise and advice” at a “grassroots level,” promises multiple social media and video campaigns for the initiative.
— British Esports Association (@British_Esports) November 12, 2019