Activision Blizzard Media is launching a new player research community called King’s Council

    
15
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So this is something new. Activision Blizzard Media has announced that it’s forming a new player research community composed of its most active and engaged players, with the group dubbed “King’s Council” and serving as a sounding board for opportunities in advertisement and promotion. In the words of Brian Ames, president of the Activision Blizzard Media division:

King’s Council is a way for players to share their feedback and perspectives, ensuring we think holistically about what’s best for players and our marketing partners as we build new offerings for our large and vibrant user base worldwide.

Lest you get too excited at the thought of designers for World of Warcraft suddenly having their minds blown at the thought that people don’t like the newest expansion, we would hasten to point out that the focus is on the company’s mobile titles. It’s also far more tied to marketing and promotions, not active game development; less “Council of Stellar Management” and more “focus group driven by devoted players.” Still, it could easily set the foundation for further player engagement in future developments, so it’s a development to be lauded. Assuming, of course, that the powers that be actually listen to what the King’s Council members offer by way of feedback.

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MurderHobo
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MurderHobo

I want to laugh, but it’s so sad to see. Another attempt to co-opt some ‘influencers’ and pad their market cap. Inorganic. Destined to failure.

A lost, sold-out remnant of what was the 800lb gorilla of the MMO genre.

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Jacquotte Fox Kline

Yeah. Mobile titles won’t be a council of the kings. More like jokers.

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Hikari Kenzaki

Blizz Exec: “Uh…so, people seem to have an issue with our mobile games.”
Blizz Mktg: “Let’s form a special focus group for our mobile games.”
BE: “Do you think that is something you can justify investing resources into?”
BM: “We won’t have to ask them if they have phones.”
BE: “Approved”

rafael12104
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rafael12104

Focus on mobile advertising?

So, how can they lure more people into the gambling nirvana that is mobile micro-transactions?

Sheezus. I guess it is never to early to start working on 2020 debacles, is it.

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rosieposie

Nothing to be excited about here. Remember what happened when Bethesda asked the Fallout community about what they didn’t like about F76 and features they would like to see implemented, and then used these ideas to sell these new features back to community as MTX. I would expect nothing less from Activision.

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Greaterdivinity

serving as a sounding board for opportunities in advertisement and promotion.

So…they took the idea that many games use of player councils to work with development teams and provide feedback about the games, and have turned it into using players to provide feedback on ADVERTISING.

I don’t really think it can get much more cynical than that. This isn’t how you end the year with a feel-good announcement, Blizzard.

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Bryan Correll

Alyn
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Alyn

I shall be kind enough to reserve judgement until I see evidence that it is indeed making a difference for the consumers at large.

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Zora

Kind of standard fare for large companies, we led a similar campaign for a famous lingerie firm I won’t mention when I worked as store manager for them.

I don’t recall participants being granted fancy titles such as “queen’s council” or some such but whatever… sign of the times!

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Utakata

“…we led a similar campaign for a famous lingerie firm I won’t mention…”

It’s a secret, Victoria? o.O

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Zora

Nah not that one, but we had a similar target market of young gals of mediocre taste after flashy stuff of dubious manufacturing quality… basically the same as with most mobile titles :P

This raises the question of what’s the videogame equivalent of marie jo or agent provocateur, though…

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Dobablo

The name is less fancy when you consider that the mobile gaming company and biggest component of the Activision Blizzard group is King Digital Entertainment.

Grimalkin
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Grimalkin

In short, they are probing the public about the limits of outrageousness they can reach in their mobile crap before people start dropping off.
I wouldn’t encourage participation in such endeavours.

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48 Pistols

Already way past my limit. What with the bad PR with streamers, china, mobile obsession. Heck Diablo is a dead game (for myself), unless you consider season 2472 to be game content. Long live Path of Exile.

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Sleepy

Yeah, somebody highly placed in EA can now use the excuse “But we ran focus groups!”