We guess it pays to shill as hard as you can for a game because you never know when the developers are going to kiss your feet and make you into an idol. That may be a cynical way to look at how the developer-influencer relationship works, but it’s also what’s happening in Fortnite right now.
Epic Games announced that it is launching an “Icon Series” of character skins in the store that will “bring the artistic vision, personality, and attitude of top creators” to the multiplayer shooter. First up for this digital exaltation is the popular Fortnite gamer and streamer Ninja, who praised this “miracle” and urged everyone to buy the skin in order to worship his High Holy Blue Hair: “I had people I admire and look up to congratulate me, I got to share this experience with friends.”
More of these Icon Series collaborations are in the works for influencers such as Loserfruit and TheGrefg.
I've dreamt of having a skin in Fortnite since I started playing the game. Today, my dream becomes reality. Get the Ninja Fortnite Skin in the Epic store Thursday 6 p.m. CST-Sunday 7 p.m. Don't forget to use code NINJA! #NinjaSkin #EpicPartner pic.twitter.com/xTn9UlbkGI
— Ninja (@Ninja) January 15, 2020
Source: Fortnite
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