Roblox gets timey-wimey with Doctor Who cross-promo

    
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I’m not actually sure how much overlap between the audiences of Roblox and Doctor Who fandom there really is, but maybe that’s the point in this type of cross-promotion? Yes, the Roblox folks announced a cross-over between the immensely popular and fabulously wealthy buildy MMO and that weird sci-fi franchise the kids playing it probably noticed their parents watching sometimes.

“BBC Studios and Roblox today announced the launch of a series of Doctor Who-themed virtual items on Roblox, a global online platform bringing more than 115 million people together through play. Players can now personalize their avatar with a variety of Doctor Who-themed items, including a TARDIS backpack, and avatars of The Tenth and Thirteenth Doctor, all obtainable for free, from the Roblox Avatar Shop. These items are available for a limited time (12th March-26th March) and include:

• The Pterrible Pting – This tiny terror from Doctor Who can eat any inorganic material. Thankfully, however, it won’t eat any organic material (meaning you).
• Portable TARDIS – Funny thing about this backpack… it’s much, much bigger on the inside.
• The Tenth Doctor – Two legs, two arms, two hands, BIG hair… and sideburns! This bundle is based on David Tennant’s character in Doctor Who.
• The Thirteenth Doctor – This bundle, made of a bit of adrenaline, a dash of outrage, and a hint of panic, is based on Jodie Whittaker’s character in Doctor Who.”

We don’t really know why only Tennant and Whittaker are available, but then Whittaker is current and David Tennant will be in pretty much anything, god love him, so maybe that makes sense. Obligatory poll:

Best Doctor?

  • 9 (6%, 4 Votes)
  • 10 (31%, 22 Votes)
  • 11 (11%, 8 Votes)
  • 12 (8%, 6 Votes)
  • 13 (7%, 5 Votes)
  • Obviously an earlier one, my young whippersnappers (29%, 21 Votes)
  • What? (8%, 6 Votes)

Total Voters: 72

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Source: Press release
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