Lego Ventures marketing guy calls Fortnite the ‘first credible metaverse’

It's this generation's "WoW was the first MMO!"

    
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Are you intrigued by the idea of a metaverse? A digital space where social activity, multiplayer online gaming, and shared creativity merge into one single experience? Do you think Fortnite when you think of this concept? Lego Ventures’ head of value creation and marketing Robert Lowe does and said as much during GI.biz’s Investment Summit Online event. And, yes, “head of value creation and marketing” is apparently a real job title.

“We see Fortnite taking a pretty good stab at making the first credible metaverse, where people can play and watch and share and socialize together,” said Lowe in his presentation. “There will be others, and this idea of a hybrid social platform, gaming platform, creative platform, is something that we’re extremely interested in being involved with through investment, through partnership.”

The stabs that Fortnite has taken at metaverse creation are likely in reference to the game’s wildly successful digital Travis Scott concert and the creation of the non-combat Party Royale social space. As for just what the heck Lego Ventures is, readers will recall that it’s the investment arm of the Lego brand which invested in the colony building MMO Seed as part of an overall $22.3 million fundraising effort.

Lego Ventures appears to be extremely interested in investing in MMOs that value social play while not directly involving the Lego brand itself. “We are investigating ideas around creativity and play, but not ones focused on the brick,” Lowe said. “We feel that, potentially, working with and investing in companies outside of Lego could be the best way of finding future digital systems in play […] rather than building inside-out, which we’ve tried to do in the past and not succeeded.”

One can only assume that if a true metaverse takes shape, it will have lots of activities for visitors. Maybe even a brothel.

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Kickstarter Donor
squid

Fortnite isn’t doing anything other games haven’t already done successfully—it simply has more visibility by virtue of having a larger playerbase and at least limited bleedthrough to regular media.

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losludvig

Well it’s doing one thing better than the rest, and that’s the larger player base.
I’d rather stare into a wall than play the game, but I still think the game gets a lot of unwarrented hate just by it being so big.

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Kickstarter Donor
Greaterdivinity

Scale matters.

AQ3D doing mini concerts for older bands older music is cool and all. But debuting a brand new song, with an elaborate, custom created in-game experience to go along with it? That’s a bit different.

Revealing trailers for major movies in-game? That’s different.

Sure, individually nothing they’re doing may be “new”, but how much they’re doing, and at the SCALE they’re doing it is absolutely new and different.

I hate it, but I’ve been with the Lego guy for a while. Fortnite represents the most likely attempt at a genuine digital metaverse, and I hate that fact with every fiber of my being.

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Lethality

“World of Warcraft isn’t doing anything other games haven’t already done successfully—it simply has more visibility by virtue of having a larger playerbase and at least limited bleedthrough to regular media.”

And by the very virtue of that fact, they indeed ARE doing things other games haven’t already done.