J. Allen Brack says Blizzard will combat racism through donations, bans, and education

    
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J. Allen Brack says Blizzard will combat racism through donations, bans, and education

Nobody’s ever going to hold Blizzard up as a paragon of virtue, but President J. Allen Brack said that the studio is trying to make an effort to be better — especially in regard to fighting racism.

In a lengthy post this week, Brack said that Blizzard is publicly supporting the Black Lives Matter movement “because racism is as dangerous as any pandemic for those affected.” He outlined several ways that the studio is trying to improve its corporate and game environments, from donating to several different funds to hosting virtual classes on racism and diversity.

Brack also said that Blizzard is smacking racists in the face with a banhammer: “Since January 1 this year, we’ve banned over 30,000 accounts for these reasons, as well as issued more than three million total hours of player suspensions. These penalties have notably improved our game environments: over the last two years, we’ve seen a 43% reduction in poor behavior reports, and a 59% reduction in the re-offense rate.”

Source: Blizzard

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Roger Melly

Out of interest can you create a black or Asian looking character in WoW yet ?

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Matthäus Wey

Not quite yet, but they are working on delivering it with SL. They look good too.

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Bruno Brito

It only took them 15 years.

Godnaz
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Godnaz

How dare the commenters make me feel self-continuous about who I support my money with and the games I play. I love my World of Warcraft, Overwatch, Call of Duty franchise games and really don’t care to think about the poor ethics and treatment of it’s lower management and staff with crunch stress work environments and low pay. I don’t care that it’s CEO, Bobby Kotick pockets dozens of millions in profits that made up only 0.8% of his total wealth and lays off 800 employees who really needed jobs, to do so. Activision-Blizzard is trying to do good things in the public eye here. Can’t we enjoy what bloated corporations are trying send across are just tax write-offs and righteous sentiment for just a moment?

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Bruno Brito

Yeah, i sometimes forget that Blizzard doesn’t pay taxes lol.

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Hurbster

Wonder who wrote that for him ?

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Jack Pipsam

Has his opinions about Hong Kong changed?

Celestia
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Celestia

Pending the Chinese Government’s approval, of course.

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dreamer

J. Allen Brack is a liar.

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Sorenthaz

I can’t take most/any companies seriously who are backing BLM because they obviously turned the other way for the Hong Kong protests and would very likely denounce BLM if China required it for entry into their market. Individuals of course within these companies probably did stand with Hong Kong, i.e. Jeff Kaplan did voice his difference of opinion on the blitzchung situation and whatnot… but at the same time they want to keep their jobs within the tech industry so they’ll never go too far out of line against their employers unless they can afford to.

Richard Lewis did a pretty good job of pointing out several of the larger hypocrites over a week ago. “What you mean is: consumer lives matter – please keep buying our product.”

Ultimately they just want to avoid looking racist themselves and keep the angry Twitter/IRL mobs off of them. Good that they’re obviously cracking down on certain stuff like racial slurs in text chat, but it shouldn’t take a movement with an angry mob and cancel culture’s final form behind it to show off how much you care about this stuff. If they really cared, they wouldn’t need to make PR announcements and spectacles about it. They would’ve already done it and the headlines would generate themselves.

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Bruno Brito

I would rather prefer this man kept his mouth shut.

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Robert Mann

How about you demand basic respect and dignity while interacting with your products, or while otherwise involved with your company, from all people involved? How about just making that a requirement for continued access or business?

I’m basically saying that the bans are a decent thing, but the fact that so much bad behavior is ignored that it rings hollow. As others mentioned, China is the elephant in the international room here…

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Robert Mann

*Digging out the old memes ftw!*

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Utakata

Bragging rights aside…we’ll know if any of this working once we see the Trade/PvP Chats cleaned up. Other than that, it’s just words without substance, poor algorithms and/or disingenuous optics, Mr. Brack.