Epic’s new #FreeFortnite Cup promo is another cynical dig on Apple

    
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Evil vs. Evil

If you thought Epic Games was being childish or cynical in its attempts to rile up the video game faithful over its otherwise perfectly reasonable anti-monopoly lawsuits against Apple (and Google, though it’s been more of an afterthought), well, then you’re not going to change your mind as a result of this story. Apparently, a week after dropping its 1984 and Apple commercial parody mash-up video and playing it on loop in Fortnite, Epic is now pushing onward with another in-game event meant to stir the playerbase with both fear and free stuff, like laptops and consoles – yes, even a free hat.

“These are the final days of the entire Fortnite community’s ability to play together,” the company announces ominously. “Apple has blocked Fortnite from the App Store, preventing players from updating to new versions. Players on iOS devices will be left behind on Chapter 2 – Season 3 while everyone else jumps into the Chapter 2 – Season 4 launch on August 27. Celebrate the quest for one more Victory Royale with friends across all platforms in the #FreeFortnite Cup this Sunday, August 23. Drop in for an opportunity to win more prizes than ever before including the new Tart Tycoon Outfit, gaming hardware, and exclusive apparel.”

Granted, we’re not really the target market for taglines like “All of your friends. Awesome prizes. And one bad apple. We’re droppin the #FreeFortnite Cup” but still. Come on.

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Arktouros

The emails Apple entered in as evidence are straight fire. From Apple’s first reply (straight to the Legal department):

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Greaterdivinity

Man, Sweeney comes off as a right piece of entitled shit in those responses, especially taking offense to Apple rightfully using legal counsel to respond to such a preposterous request from one CEO to another.

I enjoyed the counsel throwing Epic’s words back in their face and the, “We know Epic knows this.” line.

Man, now I want to go back to his MTV Cribs episode and laugh at how much of a silly human being that man is.

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Arktouros

My favorite part was when they linked a youtube video with an Epic developer talking up how great “Metal” is to work with as part of Apple App Development. Basically using Epic’s own developers statements on the usefulness of Apple’s development tools you get access to to show why they deserve a 30% cut.

Can’t really think of a much better “Fuck you” than that.

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McGuffn

Sweeney/Epic are going entirely out of their way to make themselves seem as scummy and parasitic as possible.

Mitzruti
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Mitzruti

My favorite part is this quote:
“If we do not receive your confirmation, we will understand that Apple is not willing to make the changes necessary to allow us to provide Android customers with the option of choosing their app store and payment processing system.”

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Arktouros

Haha yea didn’t even bother to proof read their form email they sent to both Apple and Google.

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Robert Mann

apple-or-epic.jpg
agemyth 😩
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agemyth 😩

This is so cringey.

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cursedseishi

And in fun side-but-actual news?

https://www.cnbc.com/2020/08/21/apple-says-epic-games-ceo-wanted-a-side-deal-for-fortnite.html

Like I said, and others have said, Apple is trash, Google is trash. But so is Epic. This was always about money for them first and foremost. But the intentional and flagrant show they made of it all within moments of them being removed from the IOS store made it clearly obvious it was premeditated. And thus planned to ensure they could rile up public opinion on their side from the get-go.

Because they knew Apple would respond to the suit, they knew Apple wouldn’t spew out trash like Sweeney has been doing to ‘hype up the masses’ in their favor. And they knew it would take a bit of time to do so. They are self-serving like any corporation.

And none have to look further than the Epic store and its handling. Rather than build up their store and compete, they allow basic mechanics that should have been there day one languish while throwing out money to buy out exclusives. And it’s been focused on AAA developers or big-named projects, with indie developers thrown a bone here or there.

Or this lawsuit. Epic’s been more interested in parading about ‘how we’re fighting the big bois’ and marketing themselves with trash like merch and promotions… Than they are actually helping out what indie developers their rash action is now endangering on the mobile storefronts. All they needed to do was announce a relief fund to help those impacted by this, providing cash for those impacted hardest.

A change would be good. But we need actual change. Steam adjusted their 30% take after Epic launched their storefront and started their buyout blitz, but it only applies towards AAA developers who are guaranteed to hit the sales marks necessary to hit the lower cuts. We need more than a performative show of ‘support’.

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Mark Jacobs

And another shot across Apple’s bows:

https://www.theverge.com/2020/8/20/21378156/apple-news-publishers-subscription-deal-app-store-cut-terms-amazon-letter

More is coming I suspect, especially since Apple is now a two trillion dollar company…

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Greaterdivinity

Trillion-dollar company gives other trillion-dollar company a sweet deal due to how much money they already make for the host trillion-dollar company.

Capitalism, it’s fantastic.

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McGuffn

Lol NYT just left apple news.

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Arktouros

All the old news outlets are just so ancient. They block ad blockers and it’s like alright dude. I’ll just click on one of the literal dozen other sources to get the information.

EvasiveDice
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EvasiveDice

I love epic games but I hope fortnite takes a huge blow. Their bait and switch on us founders was disgusting. We paid for save the world. Promised alot of support by epic. Told us it would be eventually free to play. Instead what happened was they announced they were shifting towards more support for their battle royale and now save the world will never be free. So friends and family who were interested, won’t be investing in a game that’s just using the funds to support their royale, and with reduced pve support. Which is sub par compared to call of duty’s royale. Epic pulled a huge bait and switch. I get their royale was more popular but they took a huge shit on founders who bought into the zombies. Can’t even use the characters on the zombies on the royale as skins either. The royale turned into a hugeeeee cash grab. I’d say fortnite is on its way out. Apple isn’t scared to pump the brakes on them. (Yeah I’m really salty, but you would be too if they pulled a bait and switch on you like people get screwed on kickstarters). My opinion and rant. The game was a fun goofy zombie pve experience but it tried to focus too hard on the royale, mainly geared towards parents credit cards.

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laelgon

I’d like Epic to win, not out of any love of a billion dollar corporation, but because it would mean smaller companies could use cheaper payment processing tools for IAP, or Apple would likely lower their 30% cut to stay competitive. That said, watching Epic try to rile up the internet rage machine has been pretty sad.

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Bruno Brito

They should just get a room and merge.

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2Ton Gamer

I don’t mind the different approach EPIC is taking here, just them acting like they are some poor little company. They should honestly be giving more than they are to show they are not the same, but they seem too out of touch with their fanbase or normal people in general to make anyone really stick with them on this. The Apple App store does need to change, but this will probably not be what does it.

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Rndomuser

I doubt that Apple will ever change monetization of their app store as a result of this and I don’t really care at this point. I once was a user of Apple products, iPhones, iPads as well as MacBook Pros and I am glad that I left that extremely greedy company and I am not planning to coming back to their products regardless of the many flaws that also exist on Android devices as well as Windows 10 OS.
As for Epic themselves – I do not have anything bad to say against them. Their game launcher works (I do not need extra fluff that other launchers have) and I do not mind having it in an addition to other game launchers from other competitors.

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traja

It certainly seems far fetched just for the sake of Fornite. Sure it makes Apple a lot of money but not enough to justify giving up their control over the platform. For that to happen it will probably take a similar judgement that Microsoft received during their antitrust troubles. Seems unlikely but it’s definitely not happening if no one even bothers to try.