Epic’s new #FreeFortnite Cup promo is another cynical dig on Apple

The evil daddies are fighting agai- well, still.

If you thought Epic Games was being childish or cynical in its attempts to rile up the video game faithful over its otherwise perfectly reasonable anti-monopoly lawsuits against Apple (and Google, though it’s been more of an afterthought), well, then you’re not going to change your mind as a result of this story. Apparently, a week after dropping its 1984 and Apple commercial parody mash-up video and playing it on loop in Fortnite, Epic is now pushing onward with another in-game event meant to stir the playerbase with both fear and free stuff, like laptops and consoles – yes, even a free hat.

“These are the final days of the entire Fortnite community’s ability to play together,” the company announces ominously. “Apple has blocked Fortnite from the App Store, preventing players from updating to new versions. Players on iOS devices will be left behind on Chapter 2 – Season 3 while everyone else jumps into the Chapter 2 – Season 4 launch on August 27. Celebrate the quest for one more Victory Royale with friends across all platforms in the #FreeFortnite Cup this Sunday, August 23. Drop in for an opportunity to win more prizes than ever before including the new Tart Tycoon Outfit, gaming hardware, and exclusive apparel.”

Granted, we’re not really the target market for taglines like “All of your friends. Awesome prizes. And one bad apple. We’re droppin the #FreeFortnite Cup” but still. Come on.

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