One of the great advantages of making an MMO in an established IP is that there are all sorts of opportunities to draw in players via cross-promotional marketing. Star Trek Online has done a whole ton of this over its decade of life, as did Marvel Heroes (RIP).
Remember when Marvel Heroes was tossing in characters and costumes from whatever Marvel movie or TV series was coming out that month? That was pretty cool. Let’s just try not to think about how much money we dropped on that game, shall we?
Anyway, back on topic! Which MMO do you think has benefited the most from cross-promotional efforts, either inside of its IP or outside? I’m going to nominate World of Warships, because Wargaming’s always setting up nutty promotions with animes and Seagals. What do you think?