Lost Ark announces a launch date of September 23 – in Japan

    
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Lost Ark announces a launch date of September 23 – in Japan

It doesn’t look like it’ll be long now before Lost Ark makes its way to Western shores. How do we figure? Because the Korean-built MMORPG has announced its Japanese launch date in a livestream, arriving to players in the country on Wednesday, September 23rd. As of right now, Japanese players can pre-download the game while a trailer hyping the game’s launch was also released which features Japanese idol Moga Mogami — we’ve embedded that trailer below.

Lost Ark’s spread across the globe has been noted by us over the course of several months, from its beta tests in Russia and Japan to its Season 2 updates in Korea. As of right now, there are some strong indicators that Amazon will handle publishing duties for the MMO here in the West, but that’s not been confirmed as of yet. Overall, though, it likely is just a matter of time before hungry North American players learn more.

sources: Twitter, YouTube (1, 2) via MMO Culture

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Chronic Enigma
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Chronic Enigma

Interesting video. One thing I’ve noticed watching game videos marketed to Japan vs America is it seems they focus on the emotional connections that players have with the game and each other.

There are numerous shots of the players playing the game, how they are engaging with it, how it impacts or influences their life in alot of ways.

Most American videos are (dubstep) montage (generic hyped voiceover) reveal entire story of game (outro buy the game now or you will suck)

I dont know. It seems that I dig the way they market their games to them. I resonate more because I play games for the emotional connection and experiences it can provide.

Is this game like a Diablo / Path of exile , or maybe like that lineage game that was isometric?

kajidourden
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kajidourden

My hope for this coming west died a long time ago. I would love to be pleasantly surprised but I’m still not holding my breath.

blazbluecore
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blazbluecore

Anyone know how well its been received in Russia and Japan thus far?

Is this going to be a solid MMO/ARPG or just over hyped, disappointment?

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losludvig

I got a hype-related whiplash injury from reading that headline