The corporate reshuffling that’s been going on ever since En Masse Entertainment announced that it was closing is producing interesting developments this fall. Krafton, which owns PUBG and TERA, announced on Friday that it was spinning Bluehole Studio off into an “independent subsidiary” to grant the studio some degree of autonomy. Krafton said that it wanted to do more with its independent studio system in the future.
According to a Krafton press release, Bluehole now will be in charge of two MMOs (again?): “As an independent subsidiary, Bluehole will now refocus its development efforts on upholding its founding principles of creating and servicing premier MMORPG experiences. Development of TERA will continue alongside the studio’s upcoming flagship title, Elyon (formerly known as Ascent: Infinite Realm).”
At this point, while the companies haven’t specifically announced who’s picking up TERA PC in the west but has previously said Krafton will handle console, we’re left to assume Bluehole will in fact be doing all of it.
As part of this new structure, Bluehole is making adjustments to how TERA Console’s cash shop and elite status work. Players’ En Masse Points will be converted into TERA Coin at a 1:1 ratio, and the benefits from each tier of subscription are now spelled out so that you can make the best purchasing decision.