Perhaps you feel that Blizzard is either taking too long to kick off the events leading into World of Warcraft: Shadowlands. or maybe you wish that everything was a bit more personal. Players on Moon Guard certainly wanted something more engaging and personal, but instead of waiting for it to happen, they just organized a gigantic server-wide campaign using custom RP combat rules for participants. That means a lot of players working together in-game to tell a story leading into the next expansion.
As with many other RP events the organizers used a specific rolling system to handle combat and the like rather than relying on in-game combat (the rules are linked in the thread), with the whole event ultimately bringing players up to the gates of Icecrown Citadel to overlap with the lore. You can check out the gallery to get some sense of what the event looked like on the ground; even if you’re not personally all that invested in roleplaying, it’s a clear sign of what can be done by devoted players with a will to tell stories.