China shuts down Genshin Impact KFC promotion at certain locations due to pandemic concerns

COVID-19 once again ruins everyone's fun

    
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I’m pretty sure we were all expecting the Genshin Impact KFC crossover promotion in China was just going to be a one-and-done sort of story, but there’s been a new development in the matter. Apparently, the promotion was so popular that it had to be shut down, ostensibly due to crowding concerns related to the COVID-19 pandemic. With apologies for the goofy Google translation:

Readers will recall that the promotion isn’t just about KFC-themed glider wings but also about receiving pins featuring Diluc and Noelle when customers shouted a certain phrase as they ordered their food. As Kotaku (and its commenters) points out, the Chinese government has largely reopened the country over the past months, having reported an extremely low incidence of COVID cases, so it’s not entirely clear why (for example) bars and theaters in Shanghai would be wide open but the chicken tendie vendor is subject to more stringent COVID-19 prevention measures.

Incidentally, the KFC-themed wing glider is confirmed to be heading to our side of the globe, with details on how to get the cosmetic promised to be shared sometime before July.

sources: twitter and official forums via Kotaku
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Schmidt.Capela

As Kotaku (and its commenters) points out, the Chinese government has largely reopened the country over the past months, having reported an extremely low incidence of COVID cases,

Which was only possible because the government isn’t taking a victory lap or relaxing the restrictions any more than needed to restore economic activity; China is ready to literally put millions of citizens under lockdown at a moment’s notice, and test each and every one of them, if it detects a few asymptomatic cases in or close to a city, and in fact has done so from time to time during the last few months.

Heck, before you enter a restaurant or a shop you are required to use an app to inform the government that you are going to enter it — thus allowing for near-perfect contact tracing — and if you have been to places considered to be at risk of COVID-19 infection in the last few weeks the app will warn you that you are forbidden from entering it.

So, I wouldn’t find it unusual for any event that causes restaurants to be above capacity to be shut down by the government. In particular if the crowds spill out of the restaurant, which could severely weaken the government’s ability to contact trace at the site.

Saluka
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Saluka

Some places are allowed to open while others aren’t. Like that random dude on the corner small takeaway food shop doesn’t even have mandatory sign in while something like KFC gets fined for not using it. Anyways… looking forward to the wing glider.

EmberStar
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EmberStar

I wonder if it’s just China flexing on a foreign corporation. It feels like the important difference between this and all the other venues that are apparently being allowed to remain open is that KFC is not a native Chinese company. Unless this promotion is so crazy popular that KFC lobbies are filling up to “deranged Rick & Morty fans trying to get szechuan sauce” capacities.

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Amadahy

The phrase “Genshin Impact KFC” makes me think of “all restaurants are Taco Bell” from “Demolition Man”.

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Kickstarter Donor
Louie

Or Pizza Hut!

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Kickstarter Donor
NeoWolf

Strange cross promotion to begin with :)

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Mike Pieniaszek

better not disapoint the Colonel

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