World of Warcraft is altering the deal on game time purchases, settling on just 60-day increments

    
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Players who obtain their World of Warcraft game time through Blizzard’s shop have fewer options this week, as the studio announced that it has removed the 30- and 180-day pre-paid time purchase options from the store.

“We recently conducted a review on the available services in all currencies. Based on this, we have decided to alter the available game time options in the Blizzard Shop,” said the studio. “As of today, the game time options of 30, 90, and 180 days have been removed and game time is only available as a purchase of 60 days.”

Understandably, players are not too keen at having fewer purchase options and have taken to the forums and Reddit to complain.

“This really doesn’t sit well, just a blatant money gouging tactic,” one player said. “Why should we magically be forced to commit to two months at a time if we chose not to go the route of an active sub? They are just trying to push players towards [subscribing] because they know any reoccurring subscription that automatically charges you.”

Before you hyperventilate too much, understand that this does not affect subscriptions (which still offer variable increments) nor 30-day game time purchases with the WoW Token.

Source: World of Warcraft via Wowhead, Icy Veins. Thanks Bruno!
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Ashfyn Ninegold

Got to give them props for realizing any reason they gave would be recognized instantly by gamers as a load of hot bullshit. Their two sentence announcement doesn’t attempt to give a reason or excuse.

“We recently conducted a review” is corporado speak for “we see we could make more money” just as everyone suspects.

I get the outrage, but gamers really need to get over the idea that games are there for them. They aren’t. Just like TV is not there for viewers. It’s there to push advertising at you. If you agree to spend an hour of your time watching 20 minutes of commercials and 40 minutes of entertainment, that’s the deal you get.

Gaming is a billion dollar business run by predatory individuals, corporations and investment bankers. Making as much money as possible off the rest of us is what they live/exist for. The fact that it’s a game they’re using to suck money out of us is just a minor detail.

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Bruno Brito

Gaming is a billion dollar business run by predatory individuals, corporations and investment bankers. Making as much money as possible off the rest of us is what they live/exist for. The fact that it’s a game they’re using to suck money out of us is just a minor detail.

Hence why i’m completely against the face-value analysis some readers do here at the site where having outrage for such system is bad. It’s not. Not even going into detail how people feel things differently and can also be more interactive from different impulses and emotions, but reality is: If we wanna change that, we must be heard. Voting with our wallets need to be coupled with voicing our opinions.

Artists get better at art and deliver better art when they have good feedback. Music improves when you hold musicians to a higher standard. Not holding games to a higher standard is what destroys gaming, from a quality standpoint. WoW players having little to no experience with the MMO scene ( and yet touting themselves as MMO players, which is hilarious ), is what hurts them in the end. They accept everything, even complaining, because they lack the lateral experience.

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Sorenthaz

That makes 0 sense outside of manipulative marketing. It’s specifically targeted at folks who apparently use the Blizzard Shop to just buy a prepaid amount of time without worrying about canceling their sub or so on.

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Deadrites

So glad I left this game. Save yourself the frustration and move on.

cambruin
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cambruin

Care to elaborate? I just installed it and played my first 10mins (and then quit again.. irl always keeps interfering), so I’m curious why.

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Bruno Brito

I’ll give some reasons but bear in mind i don’t play WoW anymore for what is a good while now.

Bad casual experience, bad leveling experience. Lackluster transmog system. Lackluster character building. Terrible scaling system. Bad design decisions. Having a hardcore raider as lead dev for everything is a great recipe for bad ideas. Game is suffering quality-wise ever since Activision laid off 800 people, shows in their patches with bugs. Detachment between the designers and the playerbase. Lack of side-systems for non-raiders, and the side-systems that ARE in the game, are not good enough to warrant focus ( Professions ). Terrible balancing, worsened by the addition of covenants. Bad gearing progression, even for the playerbase they actually cater. The fact that even on good years, Kotick may end up laying off more people and the game suffering for it.

Those are my issues with it. Make of that what you will.

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Giggilybits

Exactly. “Terrible Balancing” PVP is such a crapshow right now as a guy who mostly enjoyed the game by playing Battlegrounds(mostly Alliance) I can safely say PvP has turned into some type of Sadomasochism every time I play due to Blizzards design.

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Bruno Brito

I play level 20 f2p twinks ( used to ).

It’s absolute dogshit. Ranged classes bursting 1.5k with one nuke into 2.5k hp defensively-built healers. I know at endgame, it’s worse, burst is out of control.

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Nate Woodard

I’m so excited to be done with this game. Not because of any one particular thing. It seems like a cascade of things over the past years. All of that to say, this is the nail in the coffin as this is how I chose to sub. Buying 30 day game time. I didn’t want to hassle with unsubbing and answering the stupid questionnaire with the same answers just so I could not play for a few weeks. And I’m sure there’s som analyst somewhere that’s going to read this and go… “hmm….” but trust me, I haven’t been subbed to the game in two years! This just pretty much guarantees that it’s time for me to grow up and move on from WoW for good!

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Bruno Brito

Before you hyperventilate too much, understand that this does not affect subscriptions (which still offer variable increments) nor 30-day game time purchases with the WoW Token.

Here’s my theory:

Blizzard had a subdrop after SL that was significant. This isn’t really as much as “moneygrabbing” as it is a way of them to artificially boost sub numbers by forcing players through a really obnoxious and unintuitive sub-desub routine. The next earnings call will probably have Kotick mentioning that “WoW’s sub drop was just seasonal and we recouped most of our losses” or something.

While i was once an advocate for “Blizzard is bad enough on it’s own, we shouldn’t blame Activision for everything bad at Blizzard”, this exact action has Kotick’s stench all over it.

He really will make a name for himself as a CEO that artificially inflates values and brings nothing of benefit.

EDIT: Also, this came to my attention just now, that Blizzard is also reviewing the prices in other regions.

Here in Brazil, we’re going to get the 30day sub for 40,00 reais, and the 60 days for 84,40 reais. This shit is STEEP. This is not pocket money, and Blizzard once charged us 15 reais per sub when they had a partnership with a internet provider here.

I’m really under the impression that Blizzard is going through the loot phase now. These increase in prices lack in concern for who they can get back, and instead, focus on milking what players they still have.

MilitiaMasterV
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MilitiaMasterV

I mean, thought of another way, you were paying money for a piece of plastic in varying increments that allowed you to have ‘time'(Of paid service). The jokes on you anyway…

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Utakata

News to Blizz: Since your grandfathering, I won’t be changing my subscription plan anytime soon. I also don’t believe in fixing things that are not broken. Just saying.

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Sarah Cushaway

And yet, despite all they do to their customer base and employees, you keep giving them money.

Bravo you. Such a beacon of morality.

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Holden Nagata

on one hand this is a stupid decision to limit consumers under the flag of trying to combat bots, on the other hand there’s so many people who are misunderstanding that this does not affect sub discounts and using tokens for game time…

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jealouspirate

Bad change. No benefit to players, just hoping to get people locked into another month or an automatically renewing sub (that you might let renew by accident).

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Totes McGoats

No benefit to players? Well, I read on Blizzard Watch:

” This consolidation of the options should make it easier for those looking to purchase game time…”

So its making it easier for the players! Glad that is cleared up. I would ask BW to elaborate in the comments but they banned me a while back for asking about Hong Kong (even though I did not break any of their rules).

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Danny Smith

The more money you can milk at once the less it matters how soon they leave. Bobby needs that fourteenth gold toilet real bad you guys.

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Tanek

Hey now. Don’t begrudge the man his toilets. When you are that big an a$$, they are probably very important.

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Bruno Brito

Does it need to be gold, tho?