Humble Bundle apologizes for infuriating charity changes, reverts everything


Humble Bundle caused quite a stink at the end of April by completing upending its entire charity model. The company had announced that it would be hard-capping the amount of money per purchase that would actually go to charity, thereby diverting a minimum of 85% of purchase feeds directly to Humble and its partner publishers. To say people were pissed and disgusted would be an understatement. So it probably won’t surprise you to learn that Humble’s owners at IGN have opted to walk back the change – for now.

“We’ve heard everyone loud and clear and apologize for the way these changes were rolled out. We are now taking a moment to pause, collect constructive feedback and be more transparent about the path forward. Today, we’ll be turning sliders back on for all customers on our bundle pages while we take more time to review feedback and consider sliders and the importance of customization for purchases on bundle pages in the long term. In the coming weeks, we’ll roll out the updated design which will include sliders that work exactly as they did previously. Once the new design is live, we will continue to iterate on it, incorporating feedback from the community into its ongoing evolution.”

The company does warn that it will be “exploring different approaches to the sliders and how splits work” in the future, though, but it vows to seeking feedback from the community first rather than dropping its charity mission overnight next time.

Source: Humble

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James Mock

I stopped supporting them when they raised the price of the monthly subscription to 19.99 and consistently were putting lower budget indie games in. The games were fine and dandy, but before they had one or two bigger named games each month that made me feel I was getting a good deal.


I’m too poor/the ‘charity case’, so I’ve never used it. But this doesn’t look good for their public image, that’s for sure. Even with a supposed reversion. They’ve already shown their real desires. Believe them, don’t fall for it.

Kevin Smith

They have lost my business no matter what they do at this point. Used them for years, normally gave about 25% split between humble and the devs. Doesn’t sound like much but the whole point was to give to charity not greedy CEO’s and their shareholders.

They are just going to try it again in slower increments. Next time it will be you have to give X amount to humble and devs. Once people except that they will move it again and again till it gets to where they want it.

In reality there is nothing wrong with them setting a you must give a small portion to both the devs and humble, but not 85% when the idea behind the site was to give to charity.

Anyone that didn’t see all this coming when humble was bought out few years back is blind.

Bruno Brito

“Constructive feedback” KEK

These idiots got a humongous ammount of backlash and they’ll just implement this bit by bit without much more telling actions.

I’m shocked. Maybe they need more “constructive feedback” to stop doing this crap entirely.

Jeremy Barnes

they gave the corporate speak in the first sentence…They apologized for the way it was rolled out.. not the actual change itself. So yea, they’re just gonna implement it much more low key after the heat dies down.

Kickstarter Donor

Doesn’t entirely sound like they are diverting the notion, just simply trying to find another way to approach it to me lol
If Humble ceases to be about Charity, it will cease to be relevant.

Kickstarter Donor
Brazen Bondar

Would it be too much to hope for, that one day a company buying another (particularly in the gaming industry!) will spend five minutes learning about the customer base before implementing a plan the MBAs who are not part of the industry cooked up? I mean…is that an unreasonable request?

Kickstarter Donor

I hate that everybody saw this coming, and that Ziff Davis (IIRC they still own IGN) is clearly sticking to their strategy of trying to make it a bigger revenue generator.

I imagine it was already in some financial trouble that necessitated to the buyout to begin with, it was horribly off-brand for the platform and made no sense given that its defining feature was the fact that you had complete control over how much of your bundle purchase went towards the three buckets (charity/devs/HB).

Mike Bithell (good chap) had a good, and funny, take on it from last week or so –