Stadia’s developer marketing lead insists that the platform is doing fine

    
19
Yeah, cool.

Hey, folks, did you hear that Google Stadia is doing fine? You probably didn’t. Actually, you probably thought the opposite, what with the the platform having lost its first-party development outfit altogether and the biggest new feature added being a search bar (and when your product is made by Google, a search feature would seem likely to be your first addition). But developer marketing lead Nate Ahearn has spoken to GamesIndustry.biz, and he says the service is “alive and well”:

We’re well on our way to over 100 new games launching on Stadia in 2021, and we’re continuing to make Stadia a great place to play games on devices you already own. […] I’d tell any non-believers to take notice of how we’re continuing to put our words into action, as we grow the Stadia Makers program and partner with AAA studios like Capcom, EA, Square Enix, Ubisoft and others.

Ahearn also states that no additional pressure is being put on the mobile studios which now represent the only form of exclusivity the platform has and that the team continues to move forward introducing new features like the aforementioned search bar. He didn’t choose to comment on the installed base, however, which suggests that perhaps all of the other warning signs about the cloud-based service may not be entirely non-indicative.

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Bryan Correll

It’s just pining for the fjords.

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Vanquesse V

This is a really good example of what’s actually important when it comes to deciphering a PR statement because it’s so incredibly obvious here what’s going on: It is significantly more important to pay attention to what’s NOT being said than what is.
A person with that position has access to quite a lot of metrics and could very easily back his claims up with data. That he doesn’t want to use hard data is the real story.

The Weeb formerly known as Sray
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The Weeb formerly known as Sray

I’m going to be that guy: I’ve been a Pro subscriber since launch, but I canceled my Stadia Pro sub yesterday. I do like using it, but at this point I simply have no confidence that Google has any confidence in the platform. A big step towards building consumer confidence would be announcing dates for the availability of things like Google Assistant and Android TV (and then actually delivering); signing some exclusive streaming rights to some big AAA games; starting to pursue non traditional gaming demographics (traditional gamers are already invested in hardware, making them largely disinterested at best; flat out hostile at worst). They’re sitting on top of a massive potential user base that’s already deeply invested in their ecosystem; a global silicon chip shortage that’s making both consoles and new GPUs equally out of reach; and yet they still can’t get people to actually use their product because they’re dead set on selling it to the one audience segment that has zero interest in it. Valuable life hack for ya Google: you don’t try to sell snow to Eskimos.

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Vanquesse V

Stadia was a pretty good stab at cloud gaming and with slight tuning could have been a real gamechanger (as long as the US starts taking their Internet infrastructure seriously).
But every aspect of Stadia that wasn’t the tech has been done in close to the worst possible way.
You don’t attract a user base by offering people the games they already own sold to them again at full price with no discount for previous owners or possibility of transferring saves and/or DLC.
The reason people really like GeforceNow is because you play what you own, carrying progress between pc and cloud and what you’re paying for is renting time and bandwidth on their servers.
xCloud works because it’s both part of a larger service of really good value, and because it gives you a library to play as a base. You can buy addons, sure, but there’s already quite a lot to play just by paying for ultimate.
But what really kills Stadia is the google way of giving every new product half an attempt at success, and if it doesn’t knock it out of the park in week one the entire project is basically doomed.

The Weeb formerly known as Sray
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The Weeb formerly known as Sray

Everything you’ve said was exactly what I’m talking about when I say Google is targeting the wrong audience. The fact that traditional gamers feel like they should have any interest in Stadia shows how badly Google has marketed the product. Traditional gamers shouldn’t give a damn about Stadia because it should be targeting middle-aged tech ludidtes and single moms who don’t want to figure out how to hook up a console to the TV.

Traditional gamers are looking for a supplemental service: that is exactly what GeForce Now is; and exactly what Stadia isn’t, nor is it trying to be. Stadia isn’t trying to be a service to supplement those who have gaming capable hardware, but the audience that Google keeps targeting are traditional gamers who already have gaming capable hardware. Which has lead to the problem of Google basically trying to sell snow to Eskimos.

Stadia isn’t a supplemental service: it’s a hardware replacement service. Google should be focused on selling Stadia to 45 year old dads who are sick and tired of watching endless reruns of “Grey’s Anatomy” on Netflix. But instead, they keep trying to sell it guys who are already in possession of gaming capable hardware ( be that a PC or console).

Not being able to download games to your PC isn’t Stadia’s problem: the fact that you think that Stadia is supposed to be for you is the problem.

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Vanquesse V

You can even cut it down further and say that Stadia’s problem is Google.
Because I can’t imagine a world where the people designing and building stadia aren’t fully aware that no matter how well they make the tech, how good the UX is or how low they get the latency the whole thing is doomed to slow-motion train wreck simply because of decisions made elsewhere.

The Weeb formerly known as Sray
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The Weeb formerly known as Sray

Amen to that. That’s what I’m saying when I say I’ve lost confidence in Stadia because it’s clear Google has no confidence in it.

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Vanquesse V

It’s a bit of a catch-22 to fix Stadia, because if Google had insight to make sure that the people calling the shots on marketing and monetization got replaced with people worth a damn, then it would have happened when assigning those roles in the first place.

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squid

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Minimalistway

Even if this is true, who trust Google? they killed over 200 services and products, it’s hard to escape this reputation, people haven’t stopped talking about Reader which was closed in 2013 … almost 10 years anniversary.

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Tanek

Fake it ’til you make it?

Gipfeli
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Gipfeli

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Bryan Correll

Some had to post it.

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Greaterdivinity
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Vanquesse V

I read the headline and clicked it, just to make sure that someone made a reference to that guy.
Thank you for having my back

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Hirku Two

Stadia is inverted…

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WayTooLateTV
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WayTooLateTV

Stadia is doing very well in Ba Sing Se!

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KoboldWhite

Well, it certainly helps that there is no war.