Black Desert teases the arrival of ‘a new tide’ and enters a crossover with Bugatti across all platforms

    
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*WHOCK! WHOCK! WHOCK!*

Oh, don’t mind that noise, that’s the sound of Black Desert trying to hammer the square peg of Bugatti into the round hole of its game world. Yes, Bugatti — the hypercar manufacturer — is going to be represented in the MMO by way of branded cosmetics that can be purchased in the Pearl Shop and special event quests for PC, console, and mobile that grant unique items like a Dancing Elephant trophy and a speed-boosting item. I guess that’s better than being fleeced for digital Gucci handbags?

Of course, there’s more than weird cross-promotion things happening, as all three games have seen updates. Among the highlights are some new items to repair Node and Conquest War forts, command posts, and field HQs as well as some Central Market changes for PC players; new blue grade gear and items for life skills on console; and the start of a Siege War pre-season with a new location and a number of adjustments for mobile players.

On top of that, all three games have dished out the same teaser trailer yesterday that hints at the coming of “a new tide” this summer, referencing an Into the Waves update. This clearly means something sea-based is coming to all three platforms, but it could also indicate something underwater as well. In either case, we’ve got Bugatti videos and teaser videos below to gnaw on.


sources: press release, Black Desert PC site (1, 2), Black Desert console site (1, 2), Black Desert Mobile site (1, 2), YouTube (1, 2, 3)
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Witches

The real Bugatti went bankrupt like all luxury car brands, the current version is owned by VW, because affordable cars are more profitable in the long run, something MMOs should learn from.

Luxury brands are more profitable as a merch brands, lighters, keychains, t shirts etc, this is a perfectly logical way of promoting the brand, they certainly don’t expect to suddenly make money out of Bugatti by selling cars.

Wish they did it better though, maybe a Bugatti inspired cart that you need to buy from an npc named Bugatti, but you need to do some kind of quest to get it, this is the downside of cashshop centered games, everything is made with the cashshop in mind, gaming is secondary.

agemyth 😩
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agemyth 😩

I wasn’t actively playing the game, but I still had it installed. I really can’t stand this kind of cross-promotion. It sucks in a game like Fortnite too, but that thing was built to sell ads like this. Fortnite has no world, characters, or lore besides what they need for marketing.

I have my own issues with Black Desert, but it has a world with characters and personality already. Keep your nasty luxury #brands out of your game.

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EmberStar
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EmberStar

I’m confused. Aside from the whole “Isn’t Black Desert a sort of anime-aesthetic fantasy world” thing… is there really a huge crossover on the Venn Diagram of “People who play PVP focused MMOs” and “People who drive million dollar hypercars?” o.O

agemyth 😩
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agemyth 😩

There is probably some kind of manipulative psychology going on to expose more people to your product that is absolutely out of reach for almost everyone but that makes it somehow attractive for the handful of people who can afford it to feel good about themselves.

Lower and middle class folks need to be at least aware of luxury brands to be properly put in their place by the rich folks.

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styopa

Envy is a toxic thing. Maybe the most pernicious poison mass media has brought us.

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styopa

Probably not a lot of overlap but….if you can land one whale that drops $1mill a year on your game, it’s been entirely worth it.

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Natalyia

OK… this is odd. Very odd. Pretty sure there’s very little overlap between Bugatti owners and the MMO playerbase in general, much less Black Desert players.

The last one was at least a cross-promotion with a fantasy TV show. This? This is just odd.

But hey – it got them an article, and maybe that’s all it was supposed to do?

agemyth 😩
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agemyth 😩

I get the feeling someone is out there telling luxury brands that they need to be engaging with video games more to stay relevant.

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psytic

Which marketing department called who to setup this awkward cross over? So weird.

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Greaterdivinity

I guess that’s a less awkward crossover than when Toyota and Miku collabed?

Fisty
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Fisty

Who is this for? The maybe 2 Bugatti owners who are also massive whales for the game?

EmberStar
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EmberStar

Does Vin Diesel play this one? I know he’s a fan of Ark, but that game doesn’t have cars. He’s the only person who even slightly crosses my mind as “openly plays video games” and “has the kind of money to buy one of these.”