Riot Games is partnering with Rihanna’s makeup brand Fenty to promote Arcane


File this one in the bin where I put all the weird cross-promos for a snarky end-of-the-year post: Riot Games is collaborating with Fenty Beauty.

For those of you not into makeup, which is most of you from what I can tell of your bewildered response to the Animal Crossing New Horizons/Colourpop collab post I did a while back, just know that Fenty Beauty is a huge affordable-luxury makeup brand founded and run by music superstar and billionaire Rihanna, the wealthiest female musician in the world. If you’re into makeup, you probably own something from it. (I recommend her highlighters.)

Of course, your next question is… why. Well, I can answer that: It’s all down to Riot’s release of Arcane on Netflix tomorrowday.

“With this official partnership, Fenty Beauty will curate beauty looks across Riot Games and content aiming to highlight the multifaceted and diverse beauty landscape that celebrates beauty in all of its forms – including animation! Illuminating the importance of community in gaming and beauty, Fenty Beauty and Riot will push the boundaries of collaboration throughout this partnership, both in and out of game. To celebrate the launch of Arcane and kick off this revolutionary partnership, Fenty Beauty will host VIP beauty experiences and gifting at the Riot Games campus in Los Angeles on November 6th at 5PM PST. Tune into Netflix on Saturday, November 6 at 7PM PST for the global three-episode premiere of Arcane – the first TV-series based on the League of Legends universe, which will follow the origins of two iconic League champions and the power that will tear them apart.”

Hey, I said I would answer the question; I didn’t say it would make sense.

Source: Press release
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