The Daily Grind: What’s the best day of the week to launch an MMO update?

I'm so tired.

A few weeks back, we teased a certain new MMO for launching on a weekend, but in reality, when an MMO launches (or launches its updates) depends on a bunch of factors. If it’s a AAA title, studios often want to launch early on in the week so that any kinks can be worked out before the weekend rush descends; nobody really wants to have to keep all hands on deck through the weekend if possible. If it’s an indie title, however, launching on a weekend could make more sense, especially if the folks working on the game aren’t necessarily doing so as their day job.

Pretend for a sec you’re a marketing strategist for an MMO with a launch coming up. What would you says the best day of the week to launch the game or update?

Every morning, the Massively Overpowered writers team up with mascot Mo to ask MMORPG players pointed questions about the massively multiplayer online roleplaying genre. Grab a mug of your preferred beverage and take a stab at answering the question posed in today’s Daily Grind!
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